Main Subject - Business

The simple key to working well with others is to listen more and talk less. T

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

his is also one of the hardest, as people always feel the need to explain the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

selves or prove their point. Unfortunately, talking until you are blue in the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

face will get you nothing beyond a blue face.

A useful way to remember the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

roportion of listening to speaking you should be doing is to remember that yo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

have two ears and one mouth. Quite simply, you should listen twice as much a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s you speak.

I know salespeople will say, ‘but my product is so complex I ne

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d to explain all the features.’ Managers will say, ‘I need to explain to my p

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ople what the policies are and what they should be doing.’ Computer specialis

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ts will say, ‘the users don’t understand and don’t know what they want, so I

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

eed to explain it to them.’

In all of these cases, the person would be bette

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

off listening more. Regardless of how complex a product is, a salesperson wo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

uld do better to listen and first discover the prospect’s needs. Managers who

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

listen more than they speak will learn all that they need to effectively deal

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

with their subordinates. IT professionals will connect with users and be able

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

to address concerns much more effectively if they actually listen to and lea

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n what those concerns are.

In a meeting of the National Speakers Association

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

veteran speaker and sales trainer Tim Connors said, ‘you only learn when you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

are speaking.’ If you want to convince someone of something, you need them

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

o learn – ergo, you need to let them speak.

Remember: Two ears and one mouth

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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