Main Subject - Business

Well, it’s almost that special time of the year which seems to come more quickly every year.

That’s right – paying the council rates.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

But seriously, have you decided what you are going to give your clients/customers/suppliers or simply friends of your business for Chris

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

mas?

Christmas can obviously be a very busy time for us all and it tends to be upon us in no time, however, it can also be an excellent

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

time for thanking those people who are integral to your business.

A Christmas card is a great way to send a simple message to those pe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ple you want to thank, however, if you want to go that one step further, here are a few suggestions.

1. A Christmas Hamper

You

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

don’t have to prepare the biggest hamper to get the best results. A few years ago I sent hampers to my “A-grade” customers which contain

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d a stress ball, a bottle of wine, a fruit cake and some nice chocolates, all packed in a flower pot!! Total cost - $32 each.

I deliver

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ed the hampers myself and my customers were thrilled. They’d never before received a gift from a business consultant before – usually ju

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t a card.

2. Donations for Customers

A really thoughtful and well-meaning gift can be to donate something on behalf of your cus

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tomers. A simple certificate prepared to confirm that “$5 has been donated to the “Save the Craig Woods’ Sanity Fund” on behalf of John

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mith” can speak volumes.

Your customers feel touched that they have done something that can help and the kudos for you, for thinking of

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the idea can be huge. By all means, still send the Christmas card and another little gift, if you like, but a donation shows people that

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

you also care about others.

3. Gold-Class Tickets

I’m talking about cinema tickets here.

Imagine a lovely night at the movies

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lying in your reclining soda, champagne and nibblies at your side, watching the latest movie with wife/husband/lover/person you met in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the foyer.

This is something that people can use at their leisure and once again shows your customers that you are thinking about them

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nd want them to have a good time.

You really get the royal treatment with these tickets and though they may cost a bit (i.e. approx $75

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

for 2 tickets) they may be just the think for your top customers who are spending significant amounts with you.

So there you have it –

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a few ideas to wrap your minds around if you have not yet thought of anything for the people who make your business a success.

Now as C

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hristmas is almost upon us I want you and your families to be happy and keep safe over this period and look ahead to 2006 to see what id

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

as you can implement to make your business an even bigger success.

And I’ll be there to help you all the way!

Here’s to your Christmas

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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