Main Subject - Business

It’s soon to be 2007, and we can hardly stand the thought. How do we manage the tension between finding a greater purpose and the day-to-day assault of the business

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

environment?

We’re coal miners on a dark and gritty expedition, unearthing what’s true to our company’s core. What are we doing that is different from what everyone

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

else in our industry is doing? Why do we exist? What makes employees passionate about their work? What excites our customers?

And, most importantly, will we be able

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to make the necessary changes?

Keith Yamashita, Change Strategist, author of ‘10 Ways to Reinvent Your Company,’ suggests you clarify what must change first, and ma

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e decisions-right or wrong. There is nothing worse than waffling. Pull the trigger, don’t just blow smoke into the barrel.

According to Yamashita, change is a chain

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

reaction, but you have to be deliberate about where you start. Because you can not fix everything at once, you find the minimum number of leverage points that can ma

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ke a dramatic impact. Reinforce these messages in everything that you do. Use every ad, press release, professional communication and event to tell your story.

Prof

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ssional communications include:

press releases
press kits
articles and columns
feature stories
newsletters
white papers
books and e-b

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

oks
e-zines
case studies
mission statements
, firm bios
individual bios
brochures
website content
presentations
marketi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

g material
professional teaming materials
speeches/ceremonies/awards
video
blogs and web diaries
advertisements
tag lines and
dire

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t mail.

What messages can be delivered in Press Releases, Newsletters and other forms of Professional Communications?

Opening or Expansion of New Offices – We’re i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n a growth mode. We’ve identified areas of change and momentum that will propel our company forward.

Press on Projects – We have something compelling to tell you ab

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ut how we handled the issues on this project. We saved time or money or can quantify some benefit we produced, and we can do that for you.

Building Equity in a Firm

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

– Our firm is strong for the future. We are building equity by promoting, attracting, collaborating, owning.

Branding of the firm – You could go elsewhere, but why

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

would you? We have the method and deliver results. We’ve defined excellence in this area, and we own the brand.

Employee Attraction – These people work here, you co

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ld too. We do this type of work, we promote it and you.

Employee Retention – You’ll have longevity and build a career with us. Why go elsewhere?

Internal-communica

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tions challenges - (such as around a merger or changes in leadership) – We have this issue under control and it benefits us and you.

External Communications – (arou

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d a merger or change in leadership - We have our eye on our business and are handling this issue so that we can do what we do best – bring value to you.

Know these

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

answers. Are you the low cost leader? Are you on the cutting edge of design and methodology? Are you the ultimate in leadership and answers? Are you the knowledgeabl

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

mainstay?

Keep your message in mind. Use professional communications to deliver your message, and you will have more than ten ways to reinvent your company in 2007

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Everybody has something that they are good at or know a lot about, this is called your niche - where you become an entrepreneur. Finding your niche and making money from it can be really rewarding. Let me help you to find yours - it may be easier than you think!

Here is information on commissioning software every Newbie in the direct marketing business needs to get started. Written by one who has been there, this is a series of practical tips, illustrated with plenty of real-life examples. Humour is included at no extra charge, particularly for the scary bits.

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