Main Subject - Business

We have all fallen prey to that awesome salesman that convinces us that we cannot live without their new and improved product. We spent the money, got the product, tried it and maybe we used it or maybe we threw it away. Even

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

if we used it, we had problems with it and we got fed up with the damn fool thing. Ever order anything from one of those home shopping television stations? Then you might know what I am talking about.

We have been conditioned

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to believe that if something is new it must be improved. Ask anyone that bought Windows ME if they thought it was "improved?" The Recycling Bin of history is filled with glorious failures that were touted as the solution to a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

l problems from customer relationship management to baldness.

In this article I will give you the greatest gift you have ever received for free. Hope you use it. Recite with me: "Just because it is the latest, does not mean i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t's the greatest." Now, say that about ten times until you believe it. Don't scoff or laugh. I am serious. I want you to take a mental inventory of the number of times you fell for hype and spent money or time on some product

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hat was new. Don't limit this to just technology; include every aspect of your life from cars to hairbrushes. Be honest.

If you are like most people then the answer should surprise you. We buy an awful lot of junk in this cou

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ntry. That is part of what it means to be a good American! And if you buy it with a credit card, even better. Spend, spend spend! The more you spend the happier you will be. I am just as guilty as everyone else. I remember buy

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ing a new fangled telescoping broom/mop/squeegee for the low price of $15.95. The first time we used it the crazy thing exploded. I am not kidding! The thing exploded into fifty pieces in my hands. Another $15.95 flushed down

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

he toilet.

However, while this may be true for the average consumer, a business has to be much smarter. As a decision maker for your company you must make smarter choices. Don't get sucked in by hype, marketing, public relati

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ons or word of mouth. Remember, chances are you employ the same types of tactics when you sell your product or service! You must be smarter than that if your business is to survive.

Examine every significant business purchase

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

from as many angles as possible. Discuss this with your managers and the various departments that will be directly impacted by this new system. Spend some money and consult experts in the field. If the product you are buying i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s impressively expensive (what they call in college business courses a "capital expenditure") then you should find a technology consulting company and get their opinions.

Now, here's the hook and the guarantee that they will

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

be honest. Tell them from the beginning that they will never, ever, under any circumstances get the sale contract for this system. They can charge you for their time but they will never make a penny from selling you this produ

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t you are researching. This is a great acid test. Some consultants will outright tell you they won’t do it. Most consultants are really resellers in disguise. Usually they will offer you their services for free in exchange for

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

a lucrative equipment contract. Don’t be fooled, these are the ultimate wolves in sheep’s clothing. By informing them that they will not get the contract you ensure their honesty. Incidentally, a real consultant will not be u

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

set by this offer.

Now that you have all available information, it's time to make a decision. This is why you are the boss. Take the bull by the horns, grab the tiger by the ears and every other clich? you can think of and ma

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ke a decision. Use the facts and figures in front of you. The first decision you need to make is if you can afford the new product. Is this expenditure a serious hit against your cash position? Consider financing options and h

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ow those will impact your bottom line. Can this product break you financially?

Now, once again, how much do you really need this product? Is this a vanity purchase? Are you just trying to keep up with the corporate Joneses o

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

is this a valuable tool? Will this increase productivity within a reasonable amount of time? Can you survive if this is a total and complete flop? Will you be able to struggle along and keep your business running in a worst c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ase scenario?

For good or for ill, you have to decide the future of your company. That responsibility rests in your hands. And whatever you decide, sleep well tonight. If everything fails, you can always blame a lot of people

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Whether you want a flier or a brochure to publicize your products and services, wish to communicate with other people through a newsletter or in-house magazine or want to publish a magazine as a commercial prospect, printing is the technology that becomes the most essential factor. Commercial printing is a highly technical task and most people, not familiar with the processes, are easily overwhelmed by the many parameters involved. Printing is not just putting words on paper. It involves the choice of text design, images (either photographs or graphics or a combination of both), the quality of paper the final output is produced on as also the packaging in terms of folding, lamination or binding.

A Pizza Hut Fundraiser, whether it's selling the pizza discount card or coordinating a Pizza Night, is a quick and easy way to raise funds. The discount cards require cash up front, but they have the added advantage of selling well to the general public.

Behind the words of the Corporate Social Responsibility lie some simple, but effective communication strategies, including a simple message, a good guys vs bad guys positioning, and passion for the cause.

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