Main Subject - Business

The Law of Verbal Packaging states that the more skillful a person is in the use of language, the more persuasive they will be. People are persuaded by us based on the words we use. Words affect our perceptions, our attitudes, our beliefs, and our emotions. The words we use in the persuasion process make all

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

the difference in the world. Language used incorrectly will lose the deal you might otherwise have closed. Word skills are also directly related to earning power. Successful people all share a common ability to use language in ways that evoke vivid thoughts, feelings, and actions in their audiences.

Over

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

0 percent of your day is spent in oral communication, in which you could be persuading, explaining, influencing, motivating, counseling, or instructing. You can create movement, excitement, and vision with the words you use. The right words are captivating; the wrong words are devastating. The right words make thing

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

come to life, create energy, and are more persuasive than the wrong words. As Mark Twain said, "The difference between the right word and the wrong word is the difference between lightning and a lightning bug." The bottom line is that the words you use attract or repel your prospects.

Understand that proper langua

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e varies from setting to setting, and from event to event. One word choice does not work in every circumstance. Word choice can also be critical to defusing situations and in getting people to accept your point of view. Even one word can make the difference in perception and acceptance. In a study by Harold Kelley,1

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

students were given a list of qualities describing a guest speaker they were about to hear. Each student read from either one of the following two lists:

1. Cold, industrious, critical, practical, and determined
2. Warm, industrious, critical, practical, and determined

Of course, the students who read #1 had

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

less than positive feelings about the speaker. The interesting thing, though, is that the lists are exactly the same except for one word! It seemed that the differing word’s placement at the head of the list conditioned how the reader felt in reading through the rest of the list. It didn’t matter that none of the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ollowing words were negative. Just reading the word "cold" tainted how the students read the rest of the list.

Words communicate abstract or vague things. We can use them to explain events, to share feelings, and to help visualize the future. Words shape our thoughts, feelings, and attitudes towards a subject. They

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

help decide if we stay neutral or take action. Just reading words can affect your thoughts, attitudes, and feelings. For example, read these six words slowly and vocally, taking notice of how they make you feel.

Murder -- Hate -- Depressed -- Cancer -- Sad -- Despair

Now read the following six w

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rds slowly and vocally, noticing how the words affect you as you do so.

Wealth -- Success -- Happiness -- Health -- Inspiration -- Joy

How did these words make you feel? Successful persuaders know how to use the right words to create the desired response in their audiences. Speakers with greater

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

verbal skills come across as more credible, more competent, and more convincing. Speakers who hesitate, use the wrong words, or lack fluency have less credibility and come across as weak and ineffective.

Sales professionals also use words carefully. They know that one wrong word can send their prospect’s mind somew

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

here else and lose them the sale. Some examples of language that salespeople use to help diffuse a potentially tense situation include the following:

Contract -- Agreement/paperwork
Sign here -- OK the paperwork /Autograph
Sell/buy -- Get involved
Cancellation -- Right of rescission
Sal

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sperson -- Business consultant
Commission -- Fee for my services
Cost -- Investment
Credit card -- Form of payment
Problem -- Challenge
Objections -- Areas of concern
Expensive -- Top of the line
Cheaper -- More economical
Service charge -- Processing fee

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

The airline industry has mastered the power of words. They know word choice is critical to getting their point across and to reducing panic. When you listen to the flight attendants’ instructions before take off, you also hear careful word choice. They tell you that in the event of a water landing, your seat cushio

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

can be used as a "flotation device." Hello! What they’re really saying is, "If we crash into water, grab your seat cushion so you don’t drown." Notice they don’t say "life preserver," but rather they call it a "flotation device." Also note that there is no "barf bag" on board--it’s a motion discomfort bag. Or "we

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

re experiencing a mechanical difficulty" instead of "the plane is broken." They don’t clean the plane; they refresh it. Planes aren’t late; they’re merely delayed. And, my personal favorite, they never lose my luggage; they misplace it. Yes, airlines know the power of word choice in affecting their customers’ point

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

of view.

Application Questions:
Verbally package your product/service – Put it in the best light.

How can you put your products/service greatest weakness and verbally package it into a strength?

Give me a 2 minute portion of your presentation. Verbally package it for me.

Conclusion

Learning how to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ersuade and influence will make the difference between hoping for a better income and having a better income. It is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourse

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

f how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you’ve seen some success, but think of the times you couldn’t get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? H

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ve you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Change can be a pretty scary deal, but how do you deal with it when you feel comfortable with the status quo and see no reason to behave differently?

Want to make money by talking to people? How about getting payed to refer customers to a company that will save them good money on product they already buy.

When you shortlist a PR firm, you do so on the basis of its sector knowledge, its understanding of your objectives and the pitch it makes. However, though the firm maybe technically competent, you still need to evaluate whether it is the right one for you. Here some questions to ponder:

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