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  • Main Subject - Are You Training Your Sales Teams to Fail?

    There are in deed hundreds of articles on sales training and how to se
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ll. Every company needs good sales training for their sales staff no
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    matter what kind of products or services they offer. Unfortunately, ma
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ny companies do not have adequate sales training and if you fail to tr
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    in your salespeople you are also training them to fail.

    This is becau
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    se you are not correcting the mistakes they make and they are getting
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    into the habit of making them continually. In fact their mistakes beco
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    me habits that cannot be broken. Once this occurs even a robust sales
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    training system may not be enough. They say; old habits die hard and
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    it is true also in the sales training arena.

    If you fail to train you
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    r salespeople you are training them to fail. Are you training your sa
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    les teams to fail or have you secured competent and professional sales
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    trainers to come in and teach them how to do it correctly? I did not m
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ean to put you on the spot and you do not have to answer my question,
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    but I hope you'll think about it.

    If your company fails to make its s
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ales numbers and you are running the company or the manager of a divis
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    on of salespeople and you fail to do training, then in the end you wil
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    l be the one who is fired, as someone must be brought in to replace yo
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    u. It is as simple as that if the company fails to make sales the com
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    pany is no longer a viable business. Please consider all this in 2006


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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