Main Subject - Business

The easiest way to burn out your employees is to force them int

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

o sales positions without proper training. In my company we had

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

set up what I called my; Bonzai Scout Teams and Blitz Marketing

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Teams, sales was the key.

We often burned people out and when

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

we did not have our people trained they would burn territory an

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

d then burn themselves out too. And in our business model every

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ne who owned a car wash was our potential customer so it was li

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ke fishing in a barrel with starving fish really. We operate T

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e Car Wash Guys (CarWashGuys.com) and what we learned was if th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e sales teams did not ask for the business properly they got th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

door slammed in the faces, even though the consumers really wa

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nted it. In fact some of our trained sales people went out and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ad an 85% customer sign up rate and the route would be filled i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n a day or two. While the untrained people would get discourage

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

; Can’t you read? The sign says no Soliciting? It was ama

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

zing the difference and some people would just quit because the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hated it so much, which caused turn over in our advanced marke

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ting teams. Eventually we hired a professional trainer and show

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d them how to do it and the problem was solved, but not until w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e had run thru at least 50 great employees over a 3 year period

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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One of the worst things I have discovered in Business Negotiation is that so often one party will over sell leaving very little on the table for the other party. Sure you shake hands and look them in the eyes when completed but you wonder if they can perform or if they have over promised?

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