Main Subject - Business

The title of this article is an old saying my Dad shared with me many years ago. Funny how I have never forgotten that simple line.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

When I first heard it he was talking about investments. So how does it relate to selling and a career in sales? Easily if you look

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

at your career for what it is, an investment in YOU and your philosophies about that investment.

Think of the job responsibilities

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you have and see what your investment approach is.

Product Knowledge

Fast Nickel: I will learn enough to get by.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

b>Slow Quarter: I will devote myself to thoroughly knowing my product and how it benefits my potential and existing customers.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

I will never stop learning about my product.

Training

Fast Nickel: Training takes time out my day when I could be c

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

lling on customers.

Slow Quarter: Time invested in training and perfecting my sales skills and knowledge will pay big divid

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ends in the future. I will devote time to training.

Prospecting

Fast Nickel: It is easy enough to just call on my e

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

isting customers. They like me and order anyway.

Slow Quarter: New business and customers are the lifeblood of growing my b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

usiness. I will take every opportunity to secure a new client, customer or company into my customer base. I will find ways to make

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

eople aware of what I do and where I do it.

Customer Follow Up

Fast Nickel: If I don't hear any complaints I guess

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

verything is OK.

Slow Quarter: I want to contact my customers on a regular basis. I want them to know I am interested not o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nly in their current business but future business as well. I want to insure they are happy with the product and with me.

My Fel

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ow Salespeople

Fast Nickel: Sales is for adults. Let 'em sink or swim.

Slow Quarter: I want to help my fellow s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

alespeople like someone helped me when I started. I want to re-fresh my look at sales by seeing it from their perspective. I want t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

help because I know the better they do the better I will do in the long-term because my company is growing due to their efforts.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

The People I work For

Fast Nickel: I do all the work and they just get paid a part of what I sell.

Slow Quarter

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

My owner or management team did not get where they are by accident. They demonstrated sales ability. I am going to learn as m

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

uch as I can from them.

When you invest in yourself be committed to an investment in your future. If you are going to spend the mo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t precious commodity you have, which is YOU, spend it wisely. Make investments that yield...

A SLOW QUARTER

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Looking for a Fast Nickel or a Slow Quarter?

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