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Main Subject - Sales Advice From An 8-Year Old
I was driving my 8-year old niece and her little friend to a birthday party the other day.
They were c
They were c
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
hatting (as little girls do) about dogs, their dolls, world peace and what they would do if they were t
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
he head of the country (I kid you not!)
Keegan was telling us how she had recently sold her Barbie dol
Keegan was telling us how she had recently sold her Barbie dol
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
collection in the classified section of the newspaper. She said she had sold it for $100 even though s
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
he thought it was worth $500.
I asked her."Why did you sell it for such a good price?"
She said...
"
I asked her."Why did you sell it for such a good price?"
She said...
"
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ustomers don't want to buy greedy things from greedy people"
You know what I was doing of course...I p
You know what I was doing of course...I p
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ulled the car over so I could find a piece of scrap paper and a pen to write her quote down!
Are There
Are There
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
Some "Greedy Gum-Drop" Areas In Your Business?
As Keegan, our 8-year old marketing genius identified,
As Keegan, our 8-year old marketing genius identified,
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
customers quickly grow tired of people who continually seem to be after the quick buck.
Most business
Most business
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
owners or sales people don't mean to look like that...it just kind of sneaks up on them.
It happens be
It happens be
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ause of the usual suspects - lack of time, money, energy or resources. (has it ever happened to you?)
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
However, that doesn't mean much in the eyes of the customer. And they start feeling like you are a litt
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
le."SCROOGEY."
What's Your Customer's Perception Of YOU?
Everything in selling is based upon percepti
What's Your Customer's Perception Of YOU?
Everything in selling is based upon percepti
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
n.
You may feel you're offering tremendous value to your customers, however, if they don't feel the sa
You may feel you're offering tremendous value to your customers, however, if they don't feel the sa
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
me way - then sister -you have a BIG PROBLEM!
So what is a girl to do?
This is a great time of year t
So what is a girl to do?
This is a great time of year t
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
whip together a survey and send it out to your customer base.
A great one to use is www.surveymonkey.
A great one to use is www.surveymonkey.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
com and don't be spoon-feeding your customers with questions that support your own conclusions.
Be bra
Be bra
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ve!
So here's the question to end the year with...
"Are there any areas in my business where I am bei
So here's the question to end the year with...
"Are there any areas in my business where I am bei
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
g greedy?"( as in a tight-fisted, less than stellar, carving corners at the sake of quality etc. kind o
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
f greedy)
If so...snap out of it!
Who says?
Wellllll...Keegan does and so does your bossy Sales Diva
If so...snap out of it!
Who says?
Wellllll...Keegan does and so does your bossy Sales Diva
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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