Main Subject - Business

When most people, regardless of their profession, refer to their experience level they genera

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lly tell you how long they have been in the particular field. They will state that they have,

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

as an example, three years or twenty years of experience, but is this an accurate way to des

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

cribe their level of expertise? I think it is a very poor way actually and here's why.

I've

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

seen salespeople in the business for a year, perform as well as others with twenty years 'exp

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rience'. The reason is fairly simple. The fact is that they both had only one yea

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

r of 'experience'. The rookie had one year's worth while the veteran had one ye

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ar's worth repeated twenty times.

Now you might be thinking that this concept is absurd but

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

consider this. If the veteran salesperson entered the profession with an eager passion and le

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

arns all he or she can within that first year, then had a measure of success, the learning cu

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ve often flattens out. People tend to become complacent following some level of success.

Whe

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n complacency sets in, people will fail to learn from their new experiences. This means they

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

will make the same mistakes over and over again, year in and year out. They no longer are add

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ing to their experience level. They simply add to their time in the business. To me, the meas

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ure of true experience is the acquisition of new knowledge and skills, along with the adjustm

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nt of their personal actions in response to marketplace experiences and mistakes made.

When

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

this measure is the yardstick used to determine experience, the passage of time alone ceases

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to be very relevant. I hope you will agree with his concept as you move along your career pat

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

h.

Never allow yourself to believe your that brain is full or believe that there is nothing

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

else to learn. Don't rest in complacency. It's not a safe parking spot for your career, is it

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This article is packed full with statistics and information on the leisure and recreation market in the UK.

In the quest for the essence of doing business with China, Hong Kong is historically speaking a logical port of call. In this dynamic city with a population of more than 7 million, we team up with Daniel Ben-Ezra, Media Director of Spotz Media. December 2005, he severed his ties and set out for China, armed with a pocket sized Lonely Planet. What are his findings so far? Can he confirm the prevailing prejudices about the Chinese and doing business in China? Or does he dispel any form of cultural clash?

There comes a point where you never want to look at your grant proposal again. You have spent weeks working on it and the fast-approaching submission deadline that once filled you with fear, now makes you elated. You are ready to send it off and take a long weekend. Not yet! Stay dedicated enough to make the following last minute improvements and set your application apart from those that were sent off in haste.

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