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    I lost out on two big contracts the last two weeks. Typically I don't let losses like these affect me mentally. Sales is no
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    different from sports in that you can't win them all. And if you allow the losses to get under your skin, then you've lost i
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    more ways than one. Having said that, it's one thing to know and it's another thing to do. Having just started a new job a
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    t the beginning of the year, I was especially anxious to land these deals in order to hit the ground running. So although I
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ried not to get down too much, I have to confess I took it rather hard. I didn't have much skin in one of the deals, so I wa
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    sn't counting on that one too much. But the other deal was a long time customer. And even though I can rationalize and tell
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    myself that it was a business decision based on a lower price from a competitor, it still hurt. But what can you do?

    It's O
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    K to take some time to gather your wits and even feel sorry for yourself, just as long as you don't revel in your sorrow too
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ong that it affects your future performance. Whenever you have a lot of time vested in a deal and a long term relationship i
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    s involved, losing a deal in that situation can understandably cause even the most vetern war horse to grieve. But if you ha
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    e to grieve, get over it quickly.

    One of the best ways to get over losing a deal is to learn from the loss. Losses can eith
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    er make you stronger or they will make your weaker. Only you can decide how a loss will impact your future. After a short g
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ieving period, I am determined to learn from the loss and continue forward with even greater resolve. I believe in my skills
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    and will continue to build on them and improve myself on a daily basis. I know that I can only control myself. I cannot co
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    trol competitors that chose to give away their services. I cannot control the fact that some of my competitors have much les
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    s overhead than my company does. I cannot control buyers that chose to use low-bid as their only criterion.

    I can control h
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    w hard I work, how much I know, how honest I am, how smart I work and how much value I bring to my customers. By reminding m
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    yself that we learn more from our defeats than we do from our victories, I can control whether losing a deal weakens me or st
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    egthens me. By reminding myself that metal is made stronger by exposing it to fire, I can control my mental attitude. I can
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    remind myself that it's not the problems that your are facing that is important, it's how you face your problems that counts


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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