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When was the last time you actually made all the calls and contacts you had to make in order to get the prospects and clients you need to reach your s

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ales goals?

During the month it’s a good idea to measure yourself by using calling and contact statistics. These indicators should include: how many

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ials you’ve made, conversations you’ve had, appointments you’ve attended, proposals you’ve written – and their worth, closed sales you’ve contracted –

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and their worth, and the amount of networking functions you attended – golf matches, sporting events, association meetings, civic functions, and bake

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ales count as long as there are prospects in attendance.

But, be advised. If you don’t do these things on a continuous basis it’s easy to lose track.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

That’s why I advise you to fill out these forms weekly, that way you can measure your results on many levels.

It’s actually enjoyable to compare res

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

lts from year to year. I’ve often analyzed certain weeks from year to year as well as months. Snowstorms and other conditions that effect deviations i

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

your results should always be noted; otherwise your comparisons would be incorrect.

Stay the course when it comes to networking and relationship bui

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ding. Pick and choose your events wisely. No one can attend every function, party, conference, or sports outing. Recognize your audience and do some

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

research as to who will be attending and what impact they can have on your ability to build relationships.

Depending on your industry, making a sale

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

sually doesn’t happen overnight. Give yourself time to nurture relations, create friendships, and learn about people’s businesses.

I recently encount

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

red someone who had maneuvered his business venture into a tight spot financially. During team meetings he would discuss ways of getting sales. Each w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ek the method would change (sometimes within the week). His panic was palpable, his strategies unfocused, his team member turnover atrocious. Upon dis

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

cussing the facts relevant to what should be his sales cycle his reality wouldn’t recognize the reality of the situation. So – the funds bleed, while

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e fails to recognize the need. Take time to build relationships, make calls, understand your sales cycles, and stay focused on your goals.

Constantly

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

flipping methods, objectives, and directives can only have a negative effect on yourself, your team, and your sales.

However, it is a good idea to re

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

iew your process from time to time and make changes accordingly. Market conditions turn, as will trends, competition, products, technology, and servic

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

es. When adjustments are in order think about their impact within your industry and throughout your organization. Get feedback, and incorporate change

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

in ways that enable you and your organization to continue productively.

It doesn’t matter if you are an account manager or senior executive the proc

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ss should work. Hold yourself accountable and be realistic and focused. It can wind up being fun and fruitful. You might even make your own Dream Team

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Marketers take note. Print is dead or dying. There are too many alternatives that are cheaper, more effective and easy to track.

The Internet is fast becoming as much of a mode of communication as a way of getting knowledge and entertainment in a faster and easier way. Many friendships first started out as instant message chats or chance meetings in chat rooms. Background searches are one of the latest ways of taking a peek at a person's past, with or without him or her knowing it.

Most companies use the Harry Potter Syndrome for leadership development. This methodology creates undue stresses on the organization leading to losses in productivity, employee loyalty and bottom line results.

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