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Main Subject - It's Time To Exchange Customers, Honey!
Have you ever tried to change a boy-friend/spouse/partner into something YOU wanted?
Be honest here.
I remember my foolish attempts to
Be honest here.
I remember my foolish attempts to
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
get my Harley-riding, chain-smoking, long-haired first boy-friend to try reading (anything), dancing,
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
etting cool clothes or going to a "chick-flick".
I reallllllly wanted him to try reading Shakespeare or something by Margaret Laurence so he could under
I reallllllly wanted him to try reading Shakespeare or something by Margaret Laurence so he could under
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
tand my tormented bibliophile soul.
He'd flip his head back (to get the hair out of his eyes) and then look at me as if I had h
He'd flip his head back (to get the hair out of his eyes) and then look at me as if I had h
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
orns growing out of my head.
I know. I know. It didn't work because I was 16 and because...
PEOPLE DON'T CHANGE. (unless they want to)
I know. I know. It didn't work because I was 16 and because...
PEOPLE DON'T CHANGE. (unless they want to)
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
trong>
And no matter how much fairy dust you wave over someone's head - it is never going to turn the donkey into a thoroughbred.
Which
And no matter how much fairy dust you wave over someone's head - it is never going to turn the donkey into a thoroughbred.
Which
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
leads me to the "dating world" of your business and selling.
I would guess you probably have some clients you've been trying to change.
I would guess you probably have some clients you've been trying to change.
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
And no matter how HARD you try - they are still:
- slow-paying
- hard to please
- unfriendly
- never satis
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ied cheap fickle basically a pain in the you-know-what And quite frankly, its bloody exhausting. (a Canadian term f
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
r you!)
It turns you into some manic, Sally Field type of person who wants everyone to "like me - you really like me" ...except these customers don't car
It turns you into some manic, Sally Field type of person who wants everyone to "like me - you really like me" ...except these customers don't car
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
. Never will. Ever.
My suggestion?
Quit trying to change these people - EXCHANGE them instead!
The Tell-Ta
My suggestion?
Quit trying to change these people - EXCHANGE them instead!
The Tell-Ta
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
le Sign
This one is super easy.
You spend 3x the time and energy trying to please one of these so-called "customers" instead o
This one is super easy.
You spend 3x the time and energy trying to please one of these so-called "customers" instead o
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
trying to please a fabulous customer! (and I know you have fabulous customers - I'm sure a few names and faces just popped into your he
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
d as you read this)
Look.
When the new jeans don't fit - you take them back. (or you should!) Or when the old jeans are too tight or too loose you donat
Look.
When the new jeans don't fit - you take them back. (or you should!) Or when the old jeans are too tight or too loose you donat
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e them to the thrift store.
A Trip To The "Customer Department Store" Is Long Over-Due
If you have a customer(s) who just does
A Trip To The "Customer Department Store" Is Long Over-Due
If you have a customer(s) who just does
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
't FEEL RIGHT, then it's time to gently and respectfully release them back into the "Customer Department Store" so you can
You'll have waaaaaaaaay more fun, make waaaaaaaaaaay more money and you'll able to dispense with that 10 pound knot of anxiety that shows up in your s
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ng>FOCUS on attracting, growing and maintaining the " Oh My God - I just LOVE you!" type of customers that are perfect for you.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
You'll have waaaaaaaaay more fun, make waaaaaaaaaaay more money and you'll able to dispense with that 10 pound knot of anxiety that shows up in your s
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
omach every time you even THINK of the customer that needs to go.
So just do it lady.
As for my old-boyfriend?
He never did read, danc
So just do it lady.
As for my old-boyfriend?
He never did read, danc
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
, buy cool clothes or see a chick flick. However, I did get something positive from the experience and fell in love with Harleys instead
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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