Main Subject - Business

How many times have you heard the comment, ''Information (knowledge) is power.''? Do you agree with that statement? I hope not, because it is wrong
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
trong>in it's simplicity! It is missing a very key word. That word is ''potential''. You are about to discover the three steps to total power
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in
in your selling career.

I guess I should explain why I believe the ''Information (knowledge) is power.'' is wrong. I don't need to go far to find proof to offer you. Each year
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

thousands of people graduate from high schools, trade schools, colleges and universities. Their brains are crammed with knowledge, yet they underachieve or fail in their caree
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
rs. I suspect part of the reason for that underachievement or failure might be that they only took two of the three steps necessary to gain 'total power' they need in order to
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro
succeed.

Achieving 'total power' definitely requires each of these three steps. Step 1: Thought. This is the analytica
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
l process by which people observe a situation, a problem or an opportunity and wish to change, create or master it. They determine what level of interest and passion they have,
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
what knowledge they possess and, most importantly, what knowledge they might be lacking in relationship to their stated objectives or goals. Once they acknowledge their shortc
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
omings in the knowledge area, they proceed to step two.

Within a selling career, this means thinking and understanding that there is always something
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
new to discover and there is always someone new who will help you move a step higher towards your goals

Step 2: Acquiring r
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
quired knowledge. Knowledge provides 'potential power'. It tells you not only what you need to do but more importantly, ho
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a
w to do it. Required knowledge can be obtained through a variety of sources such as, colleges and universities, training books, articles, courses, mentors and coac
dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod
hes. Many people pursue this knowledge to move forward. Unfortunately, many individuals fail to move on to step three.

In the selling field, pursuit of knowledge often isn't a
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
priority for many. They tend to 'wing it'. believing they can get by. This is evident by the number of blunders that are make by 'average' or 'below average' salespeople every
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
day that cost themselves and their companies countless lost sales every single day.

Step 3: Applying the knowledge.

Ward Chamber, Chief Investment Strategis
t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
t and Coach with CFTI Trading said, "Applied knowledge is the purest form of power". Why? Simple, application (a.k.a. taking action) combines thought and knowl
ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust
edge into your personal creation. Once it is created, it becomes your own through personal experience. Why is this necessary? Because in order to maximize knowledge it is neces
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
sary to internalize it. We can only do that through personal experience.

Information gained externally is only opinion to us. Knowledge put into action and experienced at a pe
.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
rsonal level becomes our truth and our power, regardless of the field of endeavor. This is particularly critical in selling.

So, the next time you observe anyone, perhaps even
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
yourself, struggling or failing at something, you may wonder if they are actually applying the knowledge they have gained or should have gained. Hmmm

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Three Steps to Total Power in Your Selling Career

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