Main Subject - Business

Here's an interesting thought - Everything comes back to selling. Think about that for a second. The world revolves around sales. Every business regardless of what they do, has

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

to sell. Every person sells. You sell your favorite movies, favorite books, favorite restaurants, favorite shoes. You even sell yourself on ideas and thoughts.

Here's another i

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

teresting thought: Most people hate the very idea of the salesperson, yet we all fall under that category in one fashion or another.

The question is: How do I embrace my inner

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

alesperson?

Acknowledge that you sell on a continuous basis in your day to day life.

Admit it. You do it. You just don't think of it as selling.

Hmmmm - Sharing. Repla

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ce the word selling with sharing. There. That feels better doesn't it? Isn't funny how changing a word can alter your perspective? When it was selling, you shuddered. Now that i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

's sharing, you feel all warm and fuzzy. We all like to share - we like to share our things, our thoughts, our ideas, our favorites, ourselves. Stop and think about that for a m

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ment..... It's the same thing.

Choose a new thought.

When you choose to think of selling as sharing, it shifts the way you feel about it. When you feel empowered by som

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ething you will be more successful at it. For all of you who own businesses or work for a business (that would be everyone), this is vital.

-What thoughts do you entertain arou

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d selling?
-What new thought might you choose instead?
-What is one thing that you can do today to embrace your new thought?

"People don't care about what yo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

have to say until you care about what they have to say"

How true is that? Think about that for a moment - It is part of our nature as humans to want to be heard. Most peop

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e go through life just trying to be understood and when we are around someone who truly listens to us it is a breath of fresh air. And, what do we want to do? We want to be arou

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nd those people as much as possible. Be part of their inner circle. We talk about them to everyone we know because they are the most genuine authentic people. They really hear u

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

.

When we own a business or represent a business, we need to truly be in touch with what our clients need. We need to know what their challenges are, what they are excited abou

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

, who they are, so that we know how to best serve them. The only way to do this is to listen.

Listening is one of the best ways to sell. If you are in touch with your potential

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

customer/client you will know how to work with them and create a win-win situation.

Be In Service of Others

Building on listening, let's go into service. I'm not just

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

alking about excellent service on the part of us, our business/product, I'm talking about being IN service of others.

When meeting another person for the first time, do you scr

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

en them for potential customer status? That's a given. What about if they do not have a remote chance of being in need of you or your product? Do you write them off and move on

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to the next one?

What would happen if you looked at each person in terms of what you can do for them instead of what they can do for you?

Think of the people that you really l

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ke to do business with. -What characteristics do they embody? -How much of their success do you feel is in direct proportion to their ability to listen and really help you?

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

My challenge to you:

Practice really listening to everyone you connect with this week and find one way that you can be in service of them that exceeds their expectations

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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