Main Subject - Business

It happens all the time, you hear someone over the telephone and you make a generalization about the person you are speaking with. It may not be fair and it is akin to judging a book by its cover, but it's true nevertheless.

Within 60 seconds,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

people will make assumptions about one's education, background, ability and personality based on their voice alone.

What type of impression is your "phone" voice making? Indeed there are two areas you should be aware of when speaking. One i

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s "what' you say, the other the "how" you say it. Studies show that as much as 87% of the listener's opinion of you is based on your voice alone. That leaves only 13% allocated to what we are saying to make a positive impression. With numbers

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

like these it is easy to see why your voice is so important in your career and personal life.

Today we live in a "voice mail" environment. We are playing "phone tag", leaving messages and listening to voice mails left by others. It may take as

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

many as 3-4 tries before actual contact is made and you have a conversation. By the time you do connect, you can be assured that other party already has formed an impression about you.

The following are some tips that will help you improve you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

phone voice and technique.

1. THIRD RING RULE: Answer the phone by the third ring or make sure you voice mail is set to pick up by the third ring. Today people are not inclined to wait much longer and will assume you are not available and h

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ang up. Remember, as much as we think we don't like voice mail, we like the option of leaving a message.

2. PROFESSIONAL GREETING: Remember the 87% rule above and make a good impression. Be aware of what you are going to say in the greeting

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

. Then practice and rehearse BEFORE you leave the greeting on your answering machine. Be short and to the point. Don't drag out the greeting. It is obvious you are "Out of the office or away from your desk" otherwise you would answer your

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hone. Consider leaving such statements out of your greeting unless you are actually away from the office, then say so and leave a date for your return. I recommend that you leave clear instructions as to what information you need from the ca

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ller. Reminder the caller to leave their phone number, best time to return the call and a brief subject.

3. PREPARE THEN ANSWER: Have a note pad and pen by your phone at all times. Write down the caller's name and use it during the conversati

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n.

4. BE AN ACTIVE LISTENER: Take notes, ask for correct spelling, etc. 5. PROMPTLY RETURN CALLS: Make it your personal goal that you will be one that returns phone calls. This may very well be the most professional characteristic of all y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ou can develop. Set a goal to return phone calls within 4 hours, it will make a positive statement about you and your image.

6. CHECK YOU MESSAGES: Check your messages several times a day. Learn how to dial in from a remote phone to get your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

voice mails. Many times the caller is facing a deadline and your information may be crucial for them to complete their assignment.

IT'S A TWO WAY STREET. When You Leave Messages For Others Remember These Tips:

1. SLOW DOWN: Don't speak too

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ast. Slow down when you are leaving a message, especially if you have an accent. If you make your message hard to understand or if the listener has to replay it several times to get your message your reputation is slipping in their mind.

2.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

CLEARLY SAY YOUR NAME: Make absolutely sure the caller will understand your name. Consider spelling your name if hard to pronounce or is not a common name.

3. S-L-O-W DOWN: When leaving your phone number go slow. Most likely the listener i

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

writing down your number, make it easy for them to do so. Repeat the number. Consider saying your number at the beginning and end of your voice mail. People will appreciate this.

4. LEAVE YOUR NAME, COMPANY NAME AND REASON: Leave the liste

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ner with all the information they will need to know about you. Don't make them guess. Always leave the reason you are calling. It is very unprofessional to just leave a message simply saying "give me a call"

5. MAKE IT EASY FOR THEM TO RET

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

URN YOUR CALL: Tell them a good time to return your call. Give them a date, time and phone number.

6. BE PROFESSIONAL: People do judge you by the tone of your voice. Increase your image by sounding professional in everything you do over the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hone

Remember that you won't be able to avoid phone tag, but you can definitely put things in your favor by doing several small things that will make a BIG difference in your image.

For more details on Business Communications, including effect

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ive email and voice mail use contact www.TrainingConnections.ORG.

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tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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