Main Subject - Business

We all know the benefits of cold calling and its ability to gain new clients and take additional market share. We also understand that with such su

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ccess comes a price and this price is called “Cold Call Frustration.” The constant rejection, the number of calls, the amount of repeat calls to th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

same prospect and the voicemail messages that you leave can be very mentally draining. It can consume you and strip you of your motivation. As a r

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sult, your attitude becomes affected and you turn to a pathway of negativity. If you allow cold calling to consume you then you will not last at y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ur job very long. In this case watch out for Donald Trump because he may say you’re "FIRED!"

So what can you do to conquer these frustrations? On

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sure-fire way to constantly stay focused and be motivated is to listen to motivational tapes on your breaks, in your sales meetings or even in you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

car! These personal development or self-help types of programs are empowering tools that you can use to increase your awareness of the world arou

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nd you. The contents of these programs include many ideas and concepts that are considered by many as common sense, but in reality, they are not c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mmon usage.

Example personal development topics that you could listen to include a few of the following:

Positive Thinking
Goal Setting

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Attitude
Stress Management

When you make a proactive effort to “feed your mind” of this type of self-help information you now become more awa

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e (meaning the information that we have learned moves from our subconscious to conscious mind) of how to handle certain obstacles that we experienc

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

in life—and in this case it’s cold call frustration. Here a few more tips on how you may want to embrace this new idea:

Try keeping a box of mot

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

vational audio tapes and cds in your car so that you can easily listen to a variety of speakers.

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cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to purchase these programs.

If you can get your sales team to buy into this idea you can play different tapes at each sales meeting without cuttin

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

g into your department’s budget.

Incorporate what you have learned into your sales calls as a tool to reduce resistance. Your newfound enthusiasm

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nd positive attitude have the power to alter your prospect’s state of mind. This means that you have the power to change their attitude and as a r

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sult you may end up changing their behavior--that means a new sale for you!

A few of my favorite motivational speakers include Anthony Robbins, Le

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Brown, Zig Ziglar and Brian Tracy.

As a final note, I have recently finished listening to Dale Carnegie’s audio book called "How To Stop Worrying

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

And Start Living" he wrote that one’s attitude is the chief engineer of one’s life and you know what? He’s right! Motivational tapes are a great w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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