Main Subject - Business

The first thing a marketing campaign planning team should consider when goi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ng into Virgin Territory to expand their business; is cold calling accepted

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

in this industry? If it is then it pays to make large lists of the most pot

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ntial prospects and which are best for your company.

Then cluster these ac

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ounts and consider the servicing or delivering to that area. Many customers

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

all together make a lot of sense and keep your deliveries or service units

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

efficient in routing. It just makes everything so much better to cluster an

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

think like that from the very beginning of a marketing campaign.

If cold

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

alling is acceptable in your industry, then by all means pick up that phone

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

and start dialing and attempt to get a Yes or No from the decision maker. I

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

saves both your company’s sales team time from calling rather than wasting

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

a visit and the companies you are trying to sell to from having their time

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

wasted as well.

By doing this you can get to people who make decisions tha

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

your other marketing may not have. For instance advertising on the radio o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the way to work, well that may be heard by their employees but not the bos

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

who is listening to his favorite CDs or already on his cell phone on the w

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ay into the office.

Cold Calling may seem like a horrible job, but it is a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

so the most efficient and makes the most sense from a business standpoint.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eep it simple, get to the decision maker, open the door to a sales call, or

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

written proposal by fax, drop off or mail. Please consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Is Cold Calling Accepted in Your Industry?

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