Main Subject - Business

Let's say that you were a business owner or executive manager at a company and you get a phone c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

all that went like this:

Good morning Mr. Decision Maker, this is Cold Caller fro

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

XYZ Corporation. The reason I'm calling you this morning specifically is so that I can s

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

op by and tell you about our new product that will cut expenses for your company. I’m sure that

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ou, like your competition, are interested in cutting expenses.

(Cold Caller now waits fo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

a positive response from you)

That's great Mr. Decision Maker, let's get together. How'

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tomorrow morning?

This is a variation of a sample cold calling script from Stephan Schiffman's

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

book "Cold Calling Techniques That Really Work" in which the corporate sales trainer discusses m

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

thods of cold calling to prospect for sales leads. You could find many more examples of free col

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

calling scripts by searching the internet. So how would you respond to such a phone call? "Wel

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

, golly gee, I certainly want to cut expenses. Come as soon as possible. I can’t wait." A canned

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

sales pitch certainly deserves a sarcastic reply.

I don't advocate cold calling as a prospectin

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

method, but if you do do it and if you do use cold calling scripts, think about how you sound.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ould you buy from someone that speaks to you like this? Of course not. You buy from salespeople

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hat are empathetic and salespeople that you think are trustworthy. These traits cannot come from

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a canned sales pitch.

Don’t even think that you can pull it off. You are not a Hollywood actor.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

If you were you would be reading scripts in front of a camera. You are a salesperson and you ear

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a living by closing sales and earning commissions. You won't get many opportunities to close sa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

es without any sales leads. And, you won’t get many sales leads by using a cold calling script t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

at makes you sound like an emotionless computer.

Cold calling scripts are a waste of time

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Cold Calling Scripts Are A Waste Of Time

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