Main Subject - Business

What is telemarketing?
Telemarketing is the process of marketing goods, advertising services or customer service over the telep

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hone. It is classified into two; inbound and outbound telemarketing. Inbound telemarketing is any incoming sales or service from viewers and

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

isteners who want to order the advertised product or ask for more information. Some inbound applications are order taking, customer service,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

help desk and many more. An outbound telemarketing on the other hand, is the practice of making phone calls to prospects or existing customer

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

done by a marketing person. Some outbound telemarketing applications include phone sales, appointment setting, lead generation and many more

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Knowing the Advantage
When you hear the word telemarketing, the first thing that gets into your mind would be a telephone or

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sometimes, a telephone ringing, right? But when you hear the phone rings, your usual reaction definitely is to answer it. You can’t deny the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

act that the ringing of the phone alone would get your attention instantly and you would seldom ignore it.

Radio promotions and advertisemen

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t including billboards, newspaper and magazine ads or even direct mail demand slight or no interest at all. It can be forgotten once you have

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

heard it, read it or seen it. They can all be disregarded and ignored but not telemarketing. Telemarketing acquires an immediate answer. This

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

is the primary advantage of telemarketing. With this advantage, telemarketing establishes a conversation right away. Having a two-way communi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

cation is very productive. It is easier for the client to get the message or understand the product and the most important of it is that all

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

uestions can be answered promptly. It can even lead to a sale in an instant.

Another advantage of telemarketing is that telemarketing is ava

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ilable 24/7 at 365 days a year. With this kind of service, telemarketing allows you to answer your prospects’ questions, address their concer

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s, and overcome their objections. It is also the only marketing medium that allows you to adjust and make any changes with the strategy anyti

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e necessary to increase results. An example of this is constantly changing or editing your sales script. You can even change your calling hou

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rs. This can be done as long as you gain results with it which results into another breakthrough, flexibility.

Understanding the Advantag

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

With its availability and commitment, telemarketing provides client with direct response and essential information that can be pr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

omptly scrutinized. Telemarketing is definitely flexible, definitely practical because it provides you with never-ending opportunities and po

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sibilities to increase and enhance your business. Having these advantages proves that telemarketing is truly an ultimate marketing instrument

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Imagine call-center, with just two or there operators, answering a very important product related or sales questions. By the way, this call-center generates profit for you.

Some offices design cubicles according to the principles of Feng Shui. The main purpose of using Feng Shui is to use the positive energy of the surroundings to enhance productivity.

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Main Subject - Understanding Telemarketing Advantage

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