Main Subject - Business

The use of telephone to carry out marketing campaigns is called telemarketing. Marketing has come a long way, from selling stuff door to door to using internet and telephones. Tele

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

marketing is a huge success today where goods and services are marketed directly to the prospective customers. It is also the use of telephones to receive the orders and any inquir

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ies relating to the advertisement and promotions carried.

There are two types of telemarketing-Outbound and Inbound telemarketing. In outbound telemarketing the marketer calls up

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

all the prospective or existing customers to campaign for the new products and services, generate and qualify leads, prompt them to visit stores and showrooms and set appointments

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

and also provide information to existing buyers on hot and exciting deals. So the efforts here are proactive whereas in inbound marketing the efforts are reactive where the respec

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tive agent takes orders for the products and also processes inquiries and request made by the customers. Here you publish, display and mention your phone numbers in catalogs, direc

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t mail, emails, faxes, print ads, on websites and radios and televisions to boost revenues.

Categories of Telemarketing:

Telemarketing can be classified into two main categories:

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

1. Business-to-business

2. Business-to-consumer

Business-to-business telemarketing: This type of marketing depends on outbound telemarketing to get as many customers as they can

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

, qualify prospects and pass hot leads to sales representatives and deal closers. It also relies on inbound telemarketing to make follow up by the selling agents, close sales and t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

o process orders.

Business-to-consumer telemarketing: The consumers depend on the outbound as well as the inbound telemarketing to purchase stuff and products launched. Inbound te

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lemarketing helps them to know about the products and can clear up any queries they have about the products they want to purchase. Outbound marketing helps reach all the existing a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nd prospective consumers to market about the products.

There are two broad divisions within these two categories-Lead Generation and Sales. In Lead generation the main aim is to g

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

et information and in sales the aim is to sell something to someone. The supply of the products totally depends on the demands which are created by advertising for the products, p

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ublicity and the efforts of the sales group.

Telemarketing can be carried from the company’s office or even from your own house if you want to sell your own product. Telemarketing

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

usually involves a two call process to make it effective-Calls that are made to determine the needs of the prospective or existing customers and the calls that are made to motivate

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

them to buy the products.

Negative aspects:

However despite of all the advantages, telemarketing also has been associated with number of scams like overpricing products or servi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ces fraudulently and also multilevel marketing. The identification and past buying history of prospective buyers are obtained by various means even from another company’s database

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

or telephone directory. This is to find out those prospective buyers most likely to buy the products and persuade them to send money to the scheme. This way they make unsolicited c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

alls using high-pressure sales techniques which can sometimes be very annoying, so telemarketing has got the bad name of unethical business practice.

Now, consumers can indicate i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

f they not want such calls being made by implementing "Do Not Call" listings. In case you get calls from any companies despite of that the company would have to pay heavy penalties

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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