Main Subject - Business

A predictive dialer is a computerized system that automatically dials batches of telephone num

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

bers that connect to agents assigned to sales or other campaigns. Predictive dialers are widel

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

y used in call centers.

Predictive dialers were developed from the auto dialer. While the bas

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

c auto dialer merely automatically dials telephone numbers for call center agents who are idle

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

or waiting for a call, the predictive dialer uses a variety of algorithms to predict both the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

availability of agents and called party answers, adjusting the calling process to the number

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

f agents it anticipates or predicts will be available when the calls are answered.

The predic

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tive dialer monitors the answers to the calls it places, detecting how the calls it makes are

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

answered. It discards unanswered calls, engaged numbers, disconnected lines, answers from fax

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

achines, answering machines and similar automated services. It only connects calls answered by

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

people to waiting sales representatives. Thus, it frees agents from listening to unanswered o

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r unsuccessful calls.

A predictive dialer can dramatically increase the time an agent spends

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n communication rather than on waiting. The system is most suitable for low quality lists and

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

large numbers of agents, as a high contact rate can overwhelm the system.

Predictive dialer s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ystems are commonly used by telemarketing organizations involved in business to consumer calli

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g as it allows their sales representatives to have much more customer contact time.

More comm

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

only predictive dialers are being used as a quick and easy way to automate all sorts of calls

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

that would otherwise be made manually by a call center. These include welcome calls for new cu

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tomers, customer service callbacks, appointment confirmations, or the automation of large numb

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ers of ad hoc calls that might take place (by a taxi company, or parcel delivery service etc.)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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