Main Subject - Business

Most people who are sales people are somewhat lazy in observance, however some spe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nd a lot of time strategizing and thinking. As a Founder of a Franchise company I

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ad often been accused by my own Bonzai and Blitz marketing teams of being lazy and

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sleeping until 11:00 Am or Noon, yet I had stayed up all night until 4:00 Am or 5

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

00 Am studying maps, making plans and lists of the best possible clients.

In fact

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

in the mornings I would send out our teams at 9:00 Am and go back to sleep for few

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

more hours. They would come back and report their great success and I would congr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tulate them and smile. Of course in reality I expected results and winning, nothin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

g else was acceptable and if they did not perform we Sheet Canned them.

Then I wo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ld go out myself and score the biggest account of the day and several small juicy

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nes between 3:00 PM and 5: PM. How is this possible? How can someone sleep away ha

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

lf the day and look lazy by observation and yet out perform entire teams of 5-10 s

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

les folks? Well it was simple really, I took all my observations, intuition and ex

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

perience and used my mind to clearly focus on a specific target. Bingo.

Sales man

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

gers need to be the back bone and work twice as hard as the sales people in prepar

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tion, strategy and use their knowledge to make it all happen. When in the Ready Ro

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

om or sales meetings, explain their strategy and focus and send out their sales pe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ple to Fu*&^%$# Win! You need to Plan, Decide, Attack and Assess. Dear Sales Manag

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ers and Sales People, Stop judging each other and the team and go out there and ki

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

k some butt. And I am not blowing smoke. Play to win, I did. Consider this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - You Are Not Lazy, But Other Salespeople Are

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