Main Subject - Business

If you look up the definition of the word - bionic, here is what you will find:

A machine that is patterned after principles found in humans or nature; for example, robots. It also refers to artificial dev

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ices implanted into humans replacing or extending normal human functions.

In the printing industry, automation of many processes has dramatically changed the production of printing. The new digital print

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng systems take the traditional lithography functions of putting ink on paper and replace it with automated digital technology. In many cases, the untrained eye and even some very well trained eyes can't distinguish th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

difference. The quality and clarity of the images produced are excellent. This is one reason quick printers have adopted digital print technology.

However, quality is just one of the reasons. The primary reason for n

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

w technology adoption is the automated benefits of machines replacing the talented craft of a journeyman printer. Today, journeyman printers are difficult to find and traditional printing is becoming a lost craft like

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

he blacksmith was in the horse and buggy era. The marvel of the automobile revolutionized the transportation industry just as technology and automated communications are revolutionizing the printing industry today.

If

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Sales Is a Process, It Can Be Automated When you ask a sales professional about what they do, they will tell you that selling is a craft and a process. When you take away the firm handshake, the voice of reason and con

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

vincing assurance you are making the right decision, the selling process can be automated. With today's technology and communication tools, 80% of what leads up to the closing sale can be diagramed and processed. This

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s bionic selling because these functions can be patterned after principles of humans.

If the bionic patterns of the selling process are designed to follow the best practices of selling and automated with t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e push of a button by a human, you have a great system.

Sales are NOT immune from automation and businesses can either take advantage of automating the selling process or fight the technology. Where does

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

this leave a business that doesn't adopt the automation of a selling process? In a few years, you will find them listed in the white pages next to the blacksmith or you won't find them around at all.

How to Get Starte

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

If you are in a manufacturing business like printing, the production system is mapped out for efficiency and speed. Just look at some of today's digital printing systems and you will know what we mean. If you get a ch

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nce to ask a printing business owner to layout their production process, they can list this quickly and clearly. Processes in the manufacturing and printing business are foundational and printers are always looking for

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ways to make the production process more efficient. A perfect example of this is the Six Sigma trend towards quality and precision because it places a focus on the process of manufacturing.

If you ask most business ow

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ners to map out their selling process, you will get a blank stare and a questioned look that leads to fear. Most salespeople can't recite the selling process and some, so called experts, don't understand the process we

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

l enough to teach it. Here are a few things you can expect from a sales automation system. These are the functions I build into my sales automation solutions.

Automation of 80% or more of routine sales activit

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

On-line features that make selling and selling management a virtual process.

Automated sales management notification of good and bad performance activities.

Adoption and execution of the four

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

primary methods of communications.

A system that salespeople and sales management will enjoy implementing.

A system that can be adopted quickly and is affordable with guaranteed results.

One

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

of the important factors is the ability to embrace technology and NOT be afraid of change. Every industry uses a slightly different pattern of success and requires a customized sales process. This is where an expert in

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

mapping out your selling process is required. Look for someone who understands your business. Once you have this mapped out, execute the automation with a passion and you will quickly reap the rewards of bionic selling

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Sales People are NOT Immune to Bionic Automation

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