Main Subject - Business

Free. That word was once the most powerful term in the marketing world. Everyone wanted a free deal and anyone would stop what they were doing to hear how they could get one.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Now the word has lost its meaning. It’s thrown into any ad or offered as bait, ready to trick the next willing customer who comes along.

It usually happens like this: You hear

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a radio ad with a free computer program offer. When you try to sign up for it, you realize the “free” trial requires you to give them your credit card information. Now why woul

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you need to give your credit card information to take advantage of a free offer? Well, if you don’t send a notarized letter to the company within 30 days of receiving your “fre

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

” product, you are involuntarily enrolled into their monthly program and your credit card will automatically be billed from now until the end of time.

Because of tricks like thi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

, free offers are losing their affect. Even the valuable and honest free offers are overlooked by customers who have grown savvy to its rapid use as a marketing ploy.

The sad p

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rt about these not-so-free offers is that they hurt those companies who truly believe in giving value to their customers. These are the companies who would like to give an hones

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

free sample, but their customers have learned to mistrust an offer that looks too good to be true.

Still, there is no better way to sell a service than by offering the customer

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a free taste. So how do you show your customer the true value of your free offer?

The one person who has mastered the art of capturing the customer’s attention and sparking the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r desire to take part in a free offer is the lady at the local supermarket. You know, the one who cooks up the bratwurst samples on Saturdays and manages to make your grocery sh

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

pping seem a little less like a chore.

Why is the bratwurst lady so successful with her free offer? Well first of all, everybody knows that her sample is completely 100% free.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

You don’t have to give your credit card number to try a bite. Heck, you don’t even have to pay for the toothpick that comes with it.

You’ve got nothing to lose with her free o

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

fer. If you don’t like the bratwurst sample, you’re not obligated to buy the whole package and you certainly won’t hurt the lady’s feelings. You’re free to cleanly walk away fr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

m the lady and her offer, no strings attached.

How simple is that?

The free offer has become so distorted in marketing schemes that we’ve forgotten how simple it really should

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e. It all boils down to making your customers comfortable enough with you to trust the significance of your free offer. Once they see the value and convenience of a free offer,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

they’ll know they have nothing to lose. How could anyone refuse an offer as clean and simple as that?

Take a good look at your free offer. Does it require that you or your emp

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

oyees enter the home of your customer? Does it require your customer to purchase something or give you unnecessary personal information? A “yes” to any of these questions will

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ower your customer’s comfort level and push them farther from you and your product.

If you want your free offer to stand out, you must offer something that is truly worth trying

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Give your customer the freedom to try your product without obligation. Make them feel comfortable enough with you and your offer to know that they have nothing to lose.

Focus

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

on showing your customer the value of your free offer, rather than tricking them to buy your product. After all, if they try your offer and like it, the product will sell itself

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Here’s something to test. Take your existing business-to-business direct mail package and make just one change: put two windows on the mailing envelope instead of one. Mail it and see what happens.

Habits are automatic behaviors; we use them in presentations without realizing it, and some of these habits can turn off your audience. Learn new audience-friendly presentation style habits in three easy steps.

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