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Main Subject - First Impressions In Sales Is Everything
There is an old saying - you never get a second chance to make a first impression. I don’t really know whether it i
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
s true or not. Many old clich?s have a way of hanging around for years and no one ever questions them. Point is, fi
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
st impressions are important especially in business.
In your personal life if you make a poor first impression on a
In your personal life if you make a poor first impression on a
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ew friend or member of the opposite sex it probably won’t cost you your job or suddenly put you in the ranks of the u
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
employed. However, a consistent poor first impression in business can create a stigma that can be hard to shake.
1.
1.
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
Why are first impressions so important? When we first meet someone we judge them (right or wrong) on a number of fac
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ors:
-their physical appearance
-how they are dressed
-their posture
-their confidence
-their ab
-their physical appearance
-how they are dressed
-their posture
-their confidence
-their ab
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
lity to communicate (speak articulately and listen actively)
-their social graces
-their smile
-the no
-their social graces
-their smile
-the no
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
-verbal gestures they send (positive, negative, congruent)
-their eye contact
-what they resonate
People t
-their eye contact
-what they resonate
People t
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
en filter all of the above items through their own unique perceptual mental filter and come to some conclusions: (the
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
e are not right or wrong, accurate or inaccurate)
1. I like this person
2. I don’t like this person.
3. I respect
1. I like this person
2. I don’t like this person.
3. I respect
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
his person
4. I don’t respect this person
5. I trust this person
6. I don’t trust this person
7. I accept this pe
4. I don’t respect this person
5. I trust this person
6. I don’t trust this person
7. I accept this pe
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
son at face value.
8. I sense some underlying hidden agendas.
2. What are some of the contributors to a positive or
8. I sense some underlying hidden agendas.
2. What are some of the contributors to a positive or
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
favorable first impression?
- a genuine smile
- a firm handshake
- confident, open body language
- go
- a genuine smile
- a firm handshake
- confident, open body language
- go
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
d erect posture
- eye contact, but not staring
- the ability and willingness to listen
- good verbal s
- eye contact, but not staring
- the ability and willingness to listen
- good verbal s
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ills and vocabulary
- appropriate dress for the occasion
- good personal hygiene
-asking the other per
- appropriate dress for the occasion
- good personal hygiene
-asking the other per
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
on questions about them (showing an interest)
-keeping your ego (the need to look good, manipulate or control) i
-keeping your ego (the need to look good, manipulate or control) i
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
check
3. What are some common first impression mistakes people make?
1. They talk too much.
2. They act disintere
3. What are some common first impression mistakes people make?
1. They talk too much.
2. They act disintere
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ted in the other person.
3. They appear to be nervous in new social/business settings.
4. They have slumping postur
3. They appear to be nervous in new social/business settings.
4. They have slumping postur
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
.
5. They lack adequate eye contact.
6. They don’t listen.
7. They have a ‘fish-like, limp, un-inspiring handshake
5. They lack adequate eye contact.
6. They don’t listen.
7. They have a ‘fish-like, limp, un-inspiring handshake
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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