Main Subject - Business

Every conversation you make with someone is a sales act, it is a selling process. And just like with every process there are guidelines or rules that govern each activity which you must be aware if you are to win people ove

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r onto your side. You will find the following information helpful in your career or business as at the end of the day, success in such environments is about mastering the art of persuasion and getting people to say yes. For

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

instance, in a situation where you might wish to sell a client a product/service or infact a discussion you are about to have with a colleague or subordinate, all comes down to how good you are with being able to convince

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eople.

Being excellent at persuading people does not mean you have to be brutal or mean or callous, it is about alignment, sometimes agreeing to disagree and confronting the 2 emotions which are at the root of every person

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

's action. I became more convinced from studying further and hearing from famous motivational speakers such as Anthony Robbins. It is so key that i believe it is vital to anyone in sales or indeed people in business. As i h

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ve said before, i believe we are all sales people, and so you must think of yourself as a sales person, i don't mean go round with a loudspeaker letting everyone know that you are a sales person, it is about how you think,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

not what you say, a concept for you to input into your mind, as this is the ultimate secret for success in business regardless of your position in the workplace.

So what are these 2 emotions to which i referred earlier? We

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ll as i said, this has been concurred by heavy hitters in the personal development world, one of them being Anthony Robbins, in one of his audio tapes, he describes the ability to persuade people to your way of thinking com

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s down to realising that man is governed by emotions to avoid pain and the other, the pursuit for pleasure. For instance, if you are in sales trying to convince a client, in order to get a sale, what you need to do is to fo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

cus on the emotion of avoidance of pain, this is perhaps greater than the desire for pleasure. As human beings we do things to either avoid pain or gain pleasure, think about it for a moment, whenever you have made a purcha

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e, what was the core reason behind it, it is often down to one of the 2 emotional reasons mentioned above. For example, a wealthy person will make a purchase to buy a luxurious automobile not because they actually need it b

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ut because the emotion to seek pleasure, we are emotive beings, we use emotions to make our decisions and then back them up with logic.

So if are trying to sell an idea to someone and you are having to convince the person

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

with some effort, you need to focus on the consequences, you need to ask questions that deal with the pain elements for that person not going ahead with your idea/product/service, you get the idea. I remember when i was wor

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ing for an insurance company, i use to sell life and critical illness insurance policies to people, and our sales trainer would say in order to convince the client you need to paint a picture of where there are at now, and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

the consequences if they did not take any action now, it might sound like deceiving people, but it is not, as people we hate being sold to, and it is why even though i said we are all sales people no one is going to want to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

buy from you if you go round brandishing a message across your head with the slogan 'i'm a sales person' it just won't work, so we need to be more aware of how people think, we all want someone who cares for us and is simpl

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y not there only for their commission. If this can come across in your pitch then you will find yourself doing very well. As the saying goes: 'people don't care what you know, until they know that you care.' You might have

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

heard of the story of the American insurance man who when asked about what he did for a living, replied: 'i buy the best insurance products for my clients.' Would you have been intrigued to know more from that sales person?

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

I'm sure just like me you would, 'he buys insurance for his clients!.' He is not coming across as trying to sell you, he is showing he cares for his clients, someone you can trust, and that is one of the most important rule

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s in being able to persuade people.

If people can trust you and have a feeling that you care about them then you are likely to find yourself getting more 'yesses', and surely that can only be good for you and your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The role to the QP (Qualified Person) is to perform the regulatory practices that a company is required to uphold by EU directives for the release and manufacture of medicines and drugs to be used in clinical trials.

Companies invest millions to create, design, fine-tune, build, promote and extend their brands. Think Nike, Virgin, Versace, Raffles, Amazon. All your investment brings customers to your door (or website) with expectations matching your...

Every Franchise Opportunity comes with an Operators manual. This is the cornerstone of every franchise business. A well written and properly set out manual can easily make the difference between having a successful franchisee or a failure. Many franchisors do not dedicate as much time and effort in their operators manual as they should.

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