Main Subject - Business

It's standard practice to generate leads by requiring web site visitors to exchange personal information for quality con

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tent and/or collateral. Walking the fine line between asking for too much information (and scaring prospects off) and a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

king for too little takes finesse. Here's a simple way to glean more information from prospects, qualify leads, and

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

keep those visitors returning to your site.

1. Identify themes based on why visitors come to your site. Thi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

will usually be broken down by the kinds of information and/or product you sell or the services you provide. For examp

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e, a Network Services company might identify these themes: Disaster Recovery, IP Address Management, Network Access Cont

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

rol, DNS/DHCP Infrastructure, and Voice Over IP.

2. For each theme, develop five pieces of collateral or content you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

want site visitors to acquire. This can be whitepapers, data sheets, a webinar, you name it. Your goal is to walk e

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ach user through acquiring all five of these pieces.

3. Develop unique registration forms for each interaction.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

The trick is to keep the forms short with no more than five or six questions each so that users don't stop mid-fo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

m. And, instead of asking the same questions over and over, ask a different set of questions with each form. Use cooki

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

es to identify the unique visitor, and if the visitor doesn't have cookies enabled, you can also track identical users b

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

asking them to register with their email address. The goal is to get more qualifying information with each round of re

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

gistration.

4. Score the leads and give them to your sales people. Score the leads based on both the kind and qu

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lity of information provided. For example, even if you got quality information from the prospect, they wouldn't score w

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ll if they answered that they have no current projects and no budget. A typical scoring system might be:

A - high

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

quality, inside sales follow up
B - good quality, inside sales follow up
C - moderate quality, inside sales f

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

llow up as time allows
D - marketable opt-in lead, no follow up required
E - purchased/acquired list, non-opte

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d in
F - junk lead

Believe it or not, implementing this system will allow you to not only generate higher

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

uality leads, but also double the number of leads you receive because you're using shorter, more user-friendly forms.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Tags

Links

Main Subject - How To Double Your Qualified Leads Without Taxing Your Budget

Related Articles: