Main Subject - Business

In Part I, we covered how to grab the reader's attention with the opening sentence. Now we'll get them interested, arouse desire, and get them to take action. Let's get moving.

I

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nterest

Now that you have the reader's undivided attention. The next step is get them interested in what you have to offer. In this case, since you're applying for a job, the goal

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

is to get the reader interested in you, right?

So how do you do that? You feed them interesting facts. Like how much money you saved your previous employer. By telling them how y

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

u were at top of your class. Or that you were one of the top salespeople and the qualities you possess that enabled you to become a top performer.

Look at your past. There have to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

be some accomplishments you can talk about. And you must possess some strengths that enabled you to achieve those accomplishments. Don't keep them to yourself. Tell the hiring man

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ger. Create enough interest to make the reader want to know more. How else can they make an informed decision? You're not helping anyone by holding back.

Desire

You've grabbed t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e reader's attention and created interested, now you'll arouse desire by describing the benefits the company will get if it "buys" what you're selling (which is you). What are the b

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nefits of hiring you?

You've got a proven track record. You possess qualities that have made you successful in the past and will continue to make you successful in the future. The

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hiring manger will be congratulated for making such an outstanding hiring decision. Those are some general ideas. I'm sure you can think of some that are more specific to you and y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ur situation.

Fill in the details that apply to your situation. Do you have some special certification or accreditation? Do you have a specialized degree? Do you have unique and

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

elevant experience that make you an ideal candidate for the job? Surely, there are several benefits you can use to sell the hiring manager on bringing you in for an interview.

Even

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

if you're trying to switch careers, my killer "System" will get you noticed. You'll get interviews just because the hiring manger wants to meet someone who'd send such a creative co

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

er letter.

Action

All that's left now is to get the reader to pick up the phone and call you. Don't leave the reader hanging. You've grabbed their attention, created interest, an

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

aroused desire. Now tell them what to do next. And don't be timid. I like to use a subheadline - a headline within the letter. It looks like this:

Here's What To Do Next…

Can

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ou be any clearer than that? I don't think so. You could also use something like: "Here's How To Schedule An Interview With Me…"

Then give them your contact information - all of

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t. Your phone number, fax number (if you have one), mailing address, email address, cell phone, etc. People are different and you don't know what their preferred method of communic

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tion is so make it easy for them to "order" an interview with you.

Some people will want to pick up the phone and call you. Others prefer email. So give them multiple ways to cont

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ct you. That increases the chance they'll contact you for an interview. And that's what you want, isn't it?

So there you have it, the AIDA formula. Apply it to transform stale, b

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ring cover letters into Killer Cover Letters that'll get the phone ringing off the hook.

Here's What To Do Next…

Hey, haven't you seen that somewhere before? Well, if you liked th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s article, you'll absolutely love my Killer Cover Letter "System." You can get all the details at: www.CoverLetterGuru.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - How to Transform a Boring Note Into A Killer Cover Letter - Part II

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