Main Subject - Business

You've probably heard it since you were in college, writing your first resume:

"A resume should

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

be only one page."

Nope. Wrong. Dead wrong.

Having said that, the one-page rule IS a good rule

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

of thumb for most resumes. But once you've been working for a couple years or more, one page simp

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ly isn't enough to market yourself effectively. That's what your resume is supposed to be about.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

If you're straight out of college and don't have lots of experience yet, stick to a page. If you

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

're an experienced executive, one page is a joke. It's time for a new rule:

"Make your resume lo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ng enough to cover everything, but short enough to be interesting."

This is a general rule for w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

riting (it's called The Miniskirt Principle, actually), but it's particularly important for resum

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

es. And here's a rule of thumb to go along with it:

"Limit yourself to two pages...unless you ca

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n't."

For most people, even executives, I recommend you do your best to fit the goods on two pag

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

es. You might not be able to. Trying to, though, forces you to be as concise as you possibly can

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

without sacrificing marketing effectiveness.

That resume austerity plan is based on simple resum

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e economics. When it comes to resumes, each word costs something, and your budget is low. The peo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ple who look at your resume probably have to look at LOTS of them. If yours is too long, it costs

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

too much time. So keep it as short as you can.

There's one exception. If limiting yourself to t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

wo pages will hurt your chances of getting an interview, add another page. But I'd be EXTREMELY w

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ary of going beyond three pages.

Maybe there are some 70-year-old super-candidates that require

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

more space than that, but very few. If you can't present a compelling picture of the targeted hig

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hlights of your career in three pages, you've moved beyond the targeted highlights.

The one-page

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rule is bunk, but I recommend following the two-page rule strictly.

Copyright (c) by Roy Miller

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Not every courier service provider or trucking company is on the up and up. Being aware of shady shipping practices perpetuated by some couriers can help your company avoid calamity later on.

Restarting my business this year meant looking again at my marketing, which if I'm honest, was pretty abysmal before. Having decided to really go for it I have been putting together email campaigns, blogging, and networking online, and have started going to offline networking events too.

When marketing your product or service with postcards, you need three competitive advantages to succeed. The postcard must get attention, it must be fast, and it must be cheap enough to fit in your marketing budget over the long term. Small businesses can t afford to pay for marketing that does not stand out or get noticed. If the postcard mailing is too expensive to mail more than a few times the power of the message will be lost on the potential customer. The faster a postcard gets in a customers hand the faster they can buy your product or service.

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