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You are here: Home > Business > Productivity > Motivation And Productivity - New Perspectives On An Old Situation |
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Main Subject - Motivation And Productivity - New Perspectives On An Old Situation
MOMENTUM Think of a period of time when you were so engrossed in what you were doing, that almost every moment of every day felt productive. When things are going right, energy flows, and action propels us forward. Candice Carpenter in the book Chapters describes this feeling as being in "the zone According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product ". When we are operating on momentum it is easy to lose ourselves in our passion. The reality is that no one stays in this kind of high-energy state forever. We transition between periods when we are firing on all cylinders, to times when we aren't as motivated, to times when we feel just plain st ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in uck. When things are NOT flowing, it can be hard to gain momentum. We may struggle with a complex business problem and feel overwhelmed. And sometimes, it's hard to even define the problem - we just know something isn't "right". Everyone goes through down or less-than-optimal operating periods. Ho lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. wever, sometimes they go on too long, and we are ready to move on, but can't seem to figure out how. BACK TO BASICS In a car, an automatic transmission works just fine, but car enthusiasts will tell you that a manual transmission is the only way to go, even though it requires more effort and conc here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe entration. Why? Because a manual transmission gives the driver more control of the car, allowing the driver to navigate actively rather than passively, and to be more involved in the process. The driver needs to make decisions based on driving conditions, and needs to think more clearly and be more d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro aware of what he is doing - and this not only increases the driver's enjoyment of the driving experience, but also helps him deal more effectively with trouble spots on the road, such as bad weather conditions or bad driving by other drivers. Just as when driving a car on automatic, in business (a ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc nd in life), sometimes we operate on automatic for too long - and when we do, it is often difficult to get out of "bad driving conditions". If you are ready to take back control, it may be time to take yourself out of automatic and take a closer look at the current conditions. OUR REALITIES "Be c easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi areful how you interpret the world: It is like that."- Erich Heller Taking a fresh look may seem simple, but it isn't always as easy as it sounds. If only we could fly up in the air and look down objectively on our own situations. Our deeply formed assumptions and beliefs can create blind spots t nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically hat prevent us from looking at situations from new angles. These beliefs become what is "true" for us, creating a framework we call our "reality". Sometimes we get stuck in our own frameworks, "boxing ourselves in", so to speak. To break out of the box often requires someone or something from outsi and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ de, to challenge our assumptions and test our realities. I frequently hear statements like the following: "If I don't do it myself, it won't be done right. Nobody could possibly care as much as I do." "If we take time off to plan, the business will fall apart." "We must work 10-hour days -- there ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi is no other way we can keep up with our customer demands Everyone in our industry does it." Despite the fact that often people desperately want to improve their situation, their "truths" might be preventing them from moving forward. To change behavior often requires re-exploring beliefs. "The rea ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a l voyage of discovery consists not in seeking new landscapes, but in having new eyes." - Marcel Proust A good way to start exploring our beliefs is by looking at our situations from some new perspectives. By consciously shifting into manual, you force yourself to take a closer look at the cur dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod rent situation. From each of the following perspectives, ask yourself some important questions. Look at yourself Are you satisfied with your career? Are you applying your full potential? Are you stimulated socially, mentally, and physically? Are you living your values? Wha cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin t if you applied more of your full potential in one of these areas? What differences would you expect? What if your employees did? Where are you trying to get to long-term? Where do you want to be in 5, 10, 25 years? How do you define success? What does your ideal day look like? tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen What trends are now occurring in your industry or in the marketplace that will impact your business, not just today or tomorrow, but years from now? What's different about the markets you serve and the markets served by your customers? What will be different tomorrow? How can th t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel ese changes influence the products and services you offer? What are you doing right now? What are your priorities? Do you have a plan to increase productivity? Improve time management? Are you moving forward on your long-term goals? Look at your business Is your organizati ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust on easy to do business with? Do you understand your customer's needs, wants, and expectations? Once you do, you have the ability to structure your company so that you have a true competitive advantage. What do your employees care about? What are their long-term goals? What do they value? y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products What does the outsider see? Ask questions to see how you (or your company) is viewed from the outside: What do our clients think about us? Why do our customers buy from us and not the competition? What is going on in the world and how might it impact how we need to do business? < . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de br>
What is really going on inside? By looking at a familiar situation from a variety of angles it becomes easier to identify what is really important, and see exciting new possibilities. SUMMING UP In any organization, and individually in your own professional life, to gain momentum it's elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip important to shift out of automatic. By shifting perspective with some strategic questions it becomes possible to innovate, problem-solve and challenge the status quo! As Benjamin Franklin once said: "The definition of insanity is doing the same thing over and over and expecting different results" tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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