Main Subject - Business

Tip #1 The purpose of your speech is to get results; to help people make changes and think or act differently. So start with the end in mind. What do

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

you want people to do as a result of your speech? What do they need to know to do this? What do they need to feel to do this?

Tip #2 Show your audien

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e that coaching is a process. It is different from consulting. Do some coaching (role playing) during your presentation. Let audience members see what

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t would be like to have you as their coach.

Tip #3 Determine what kind of coaching the client wants and needs. Interview a few people before you give y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ur program to find out what challenges they are experiencing. The program chair can provide you with a few names to contact. Then use this informatio

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

in your speech content.

Tip #4 People learn in three ways: Visual (what they can see), Auditory (what they can hear), and Kinesthetic (what they can

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

touch). Try to include all three ways in your speech. Most of your audience will be visual and need to “see” what they “hear” from you. So tell your

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ersonal stories to support your points. When the audience hears your story(ies) they will feel connected to you.

Tip #5 People have short attention sp

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ns. Review your main points before you end your speech. Don’t give them too much information. Most people only remember one or two concepts – so prov

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

de your best one or two ideas that will have the most significance to that particular audience.

Tip #6 Be conversational by engaging the audience. Don'

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lecture the audience. Adults love to learn but don’t like to think they are in school. Be interactive. Remember, the audience that gets involved wi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

th your material will learn something they can use immediately. A great speaker wants the audience to “own” his/her material.

Tip #7 Use humor. This

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eeps the audience interested and they learn better. I don’t mean telling jokes. Use deprecating humor or make comments on common every day events, you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

know, the human condition. Bill Cosby is great at this. Think of others who do this well and emulate their style.

Tip #8 Use strong openings. Exampl

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s: a story, a significant statement, a quotation, a challenging question. You really only have 60 seconds to connect with your audience. Then you mu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t provide a speech that engages them. Using personal stories and sprinkling your remarks with humor will keep them interested

Tip #9 Use Strong Closin

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s. Examples: Provide a summary. (Tell ‘em what you told them) Review the main points, make a statement, tell an anecdote. Finally challenge them to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

take some action . . . immediately, in the next 48 hours, in one week, by the end of the year.

Tip #10 Use an evaluation form. This will provide you wi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

h feedback to grow and make course corrections as needed. Keep it short and always ask, “Who else would benefit from this program?” “May I call you t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

get this information?” Then follow up! For more tips: www.speaklikeaproforprofit.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

First I would like to say that I am pro-Federal Reserve, yet I also study a lot and follow many industries and have found fault with some of their beige book reports from what I have observed in the market place. Here is a 2003 observation on the discrepancies I noticed. I wish to comment on some of the data collection, which went into the South East Fed Beige book

Make strategic clarity, an unambiguous statement of purpose, the first step in your communication management.

It may sound super simple, but if you just ask your customers what they want and then give it to them, you'll be ahead of your competitors.

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