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Main Subject - 27 Tips For An Effective Presentation
So you’re not a professional speaker. That’s no excuse for NOT giving a professional presentation.
You have a great product or service! You’ve put together an awesome presentation with great content!
You real
You have a great product or service! You’ve put together an awesome presentation with great content!
You real
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ly know your stuff! You’re an expert! None of this matters if you don’t have public speaking skills.
If you don’t speak like a pro, you won’t get the results you want.
1. Introduction Bring a typed introducti
If you don’t speak like a pro, you won’t get the results you want.
1. Introduction Bring a typed introducti
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
n and ask your introducer to read it verbatim. This will give you credibility and give the audience a reason to listen to you.
2. Audience Speak in front of an audience that can benefit from your service and c
2. Audience Speak in front of an audience that can benefit from your service and c
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
n hire you.
3. Opening You only have 30 seconds to grab your audience’s attention otherwise you may lose them forever. Open with a story, a question, a song, etc. that is relative to your speech or at least to
3. Opening You only have 30 seconds to grab your audience’s attention otherwise you may lose them forever. Open with a story, a question, a song, etc. that is relative to your speech or at least to
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
the audience.
4. Body Give enough information that they will remember and want more. A common mistake for many is that they give way too much information. Leave your audience feeling good not overwhelmed.
5.
4. Body Give enough information that they will remember and want more. A common mistake for many is that they give way too much information. Leave your audience feeling good not overwhelmed.
5.
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
losing A good movie with a bad or disappointing ending will ruin the impact of the movie. Same with your presentation. Be sure to have a strong close in order to have impact on your audience.
6. Stories Tell p
6. Stories Tell p
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ersonal stories in order to make your points. People remember stories more than anything else. 7. Humor Make your audience smile, chuckle, or laugh. When people have fun they remember more and will stay attenti
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
e to you.
8. Attention There are many ways to keep your audience’s attention. Many are mentioned in this article. The more attention you have, the more results you will get.
9. Authenticity Be yourself. When
8. Attention There are many ways to keep your audience’s attention. Many are mentioned in this article. The more attention you have, the more results you will get.
9. Authenticity Be yourself. When
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ou are sincere and show the audience who you really are, you will have more of an impact.
10. Confidence So you’re nervous sometimes. So what. You don’t have to let others know. Act confident and you will appe
10. Confidence So you’re nervous sometimes. So what. You don’t have to let others know. Act confident and you will appe
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
r and feel confident.
11. Preparation The more you’re prepared, the more confidence you will have, and the better job you will do. Know your material!
12. Pausing This is a great attention getter. After sayin
11. Preparation The more you’re prepared, the more confidence you will have, and the better job you will do. Know your material!
12. Pausing This is a great attention getter. After sayin
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
something that you want your audience to remember, pause, be silent, and give it time to sink in. Pause instead of using ah or um. Pause when you forget what you were going to say next. It’s o.k. to pause and
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
re-collect your thoughts. 13. Vocal Variety Have your voice match what you are saying. Be expressive and show it in your voice.
14. Body Language Have your body match what you are saying. If you are telling a
14. Body Language Have your body match what you are saying. If you are telling a
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
tory about someone talking on the phone, use your hand as a fake phone and pretend you are talking into it.
15. Nervous Fidgeting Pacing back and forth, hands in your pockets, and rocking are all distractions.
15. Nervous Fidgeting Pacing back and forth, hands in your pockets, and rocking are all distractions.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Be aware of your own nervous habits and stop doing them.
16. Eye Contact Look at your audience. Move your eyes from one side of the audience, to the middle to the other side in a smooth motion.
17. Time Stick
16. Eye Contact Look at your audience. Move your eyes from one side of the audience, to the middle to the other side in a smooth motion.
17. Time Stick
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
to your allotted time and be prepared for your time to be cut short.
18. Connect with the audience. Find something that they can relate to you with.
19. Control You are in command of the room. Do not talk ove
18. Connect with the audience. Find something that they can relate to you with.
19. Control You are in command of the room. Do not talk ove
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
people if others are talking among themselves.
20. Stay on Track If someone asks a question that is not relevant, tell them you will be happy to answer that question after the session. 21. Notes It’s o.k. to
20. Stay on Track If someone asks a question that is not relevant, tell them you will be happy to answer that question after the session. 21. Notes It’s o.k. to
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
use notes. Have them be your handouts, your flipcharts, your power point, etc.
22. Visualization Imagine yourself the way you would like to be perceived when presenting, then act that way.
23. Hand Outs Try t
22. Visualization Imagine yourself the way you would like to be perceived when presenting, then act that way.
23. Hand Outs Try t
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
always have hand outs and be sure they have your contact information on them. This way you have given people a way to get in touch with you.
24. Dress Wear something that makes you feel like a million bucks a
24. Dress Wear something that makes you feel like a million bucks a
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
d you will act and appear like a million bucks.
25. Record and/or video tape your presentations. You will learn a great deal from them.
26. Give A Ways If you have a product for sale, give a few away as prize
25. Record and/or video tape your presentations. You will learn a great deal from them.
26. Give A Ways If you have a product for sale, give a few away as prize
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
. This lets the audience know you’ve got stuff without having to give a sales pitch.
27. Listen Get your audience to open up and listen carefully. You may gather valuable information for your next presentation
27. Listen Get your audience to open up and listen carefully. You may gather valuable information for your next presentation
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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