Main Subject - Business

A trade show is an ideal way of showcasing your products and services to a large number of prospects all at the one location and at the same time. Thoroughly planned marketing is the key t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

o success at your next industry related exhibition.

The following are six of the most important marketing rules that exhibitors need to undertake to ensure their next trade show is a succe

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ss.

1. Market Prior to the Show

Four weeks before the event, invite your prospects and current customers to visit you at the trade show.

Ensure that you design an invitation that gives d

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

elegates a real incentive to come over and visit. Think of a distinctive approach to promote your company. For example, you could provide demonstrations of the latest technology that can

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

benefit your audience. People love to look at what the newest thing is and how it will save them time and money. If you have a new food product, offer free tastings and samples.

2. Creat

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e an Eye-Catching Booth

Your exhibition booth is perceived to be a reflection of what you are like as a company. Make sure it is warm and inviting and that it stands out from the crowd.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Signage must be clear and kept simple. Clearly write your business name on your sign and state your unique selling proposition. You only have 10 seconds to grab the attention of attendees

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

as they walk past. If people cannot work out what you are selling they will keep on walking.

3. Provide Promotional Materials

Brochures and leaflets are typical promotional materials tha

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t need to be freely available. Make sure your contact details and web address are printed on everything.

Set up a DVD player in your booth that continuously loops your marketing video. M

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ake sure that the DVD you receive from your production house has this loop feature built in. We're all little kids at heart and colour and movement can be a great way to grab attention.

P

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

laying your promotional video is also a great way to demonstrate how your product is made and how your product works. Especially if your product is too large to take to the tradeshow or yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ur production process is too long and complicated to explain.

4. Train your staff to Market for you.

Your staff represent your company and they must be professional at all times. Gossipi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ng and ignoring delegates is a poor reflection of your company.

Make sure you staff your booth with employees who are people-orientated. Brief them fully on what is required of them. Let

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

them know the reasons why you are at the trade show, what you are exhibiting and what you hope to achieve by being at the event.

Training on how to correctly approach and interact with pe

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ople and collect quality leads is also essential.

5. Appealing Giveaways

Whether we like to admit it, most of us have probably left a trade show and proudly shown off our new pens and tri

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nkets to those unable to attend.

It can be easy to dismiss these giveaway items as a waste of money. However, the reality is that they do increase awareness of your company and entice att

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

endees to your booth.

The trick is making sure that you are giving away an item that your target audience wants. What items will appeal to your market?

6. Lead follow up

A successful tr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ade show is dependent upon your skills in following up leads. Research has found that 70% of trade show leads do not receive proper follow up.

To make the job easier, plan before the trad

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e show how you are going to follow up prospects. Design a system to mail out information to leads within a week or two of the event and how you will follow these up. The longer leads are

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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As a manager you are responsible for the smooth running of company affairs. You know that this takes the effort of every person who reports to you. When an employee has brought a big project in on-t...

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