Main Subject - Business

A client recently called to say she was going to facilitate a panel for the next business meeting. She had never done so before and asked if I coul

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d coach her. After the session, she realized that there are some basic skills needed when facilitating a panel of speaker.

To create a seamless an

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

smooth panel discussion here are some tips every facilitator must know:

Meet the panelists in advance: The meeting can be a phone call. Get a sen

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e of their styles and message points. Decide how long each person will speak and in what order. Have them send an introductory paragraph.

Consider

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

logistics: Contact the meeting planner and visit the room. Discuss room set-up, lighting, refreshments, microphones and AV equipment. Decide whet

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

er the panelists will sit or stand during their presentations.

Arrive one hour early: Check the room, test the microphones. Check seating visibili

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y. Be ready to greet the panelists with a smile. You’re the host. Make them feel welcome.

Prepare a short bio:. Give your bio to the person who wi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

l introduce you as the facilitator. Keep it brief-no more than a paragraph.

Make your opening remarks: A statement about the topic and the benefit

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

for the audience will prepare the audience to listen. “We expect to have a lively discussion tonight about the state of the economy. Our three spe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

kers have differing view about where to put your money…. Our first speaker….”

Set the ground rules: Let the audience know what to expect. “There w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ll be a 30 minute question and answer period after the presentations. Please hold your questions until the end.”

Introduce the speakers: It works

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

best to introduce the first panelist. After the presentation, introduce the next panelist. If you read all the introductions at once, people will f

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rget the information. Practice saying their names and write them out phonetically if the names are difficult.

Act as time keeper: Sit in front of

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

he panelists and give them a 5 minute time signal. You can write the number 5 on an index card or you can hold up 5 fingers. If the panelist is run

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ing over, give the speaker a wrap up signal. Or interject, “You have 30 seconds to summarize.”

Facilitate questions: It’s your job to keep order.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hank the panelists, applaud with the audience and open up the floor for questions. Explain the process. “Please stand, say your first name, and be

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rief.” If somebody is rambling on, jump in and paraphrase or ask them “What is your question?”

If nobody asks a question, the facilitator can ask

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the first question. So have one ready. Or choose somebody in advance to ask the first question. At the five minute mark, let the group know that y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

u’ll have time for a couple of more questions. Then announce, “Last question.”

Summarize and acknowledge: “That was an interesting discussion. You

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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