Main Subject - Business

Why is throwing a seminar good for business?

If you want to clean your house, y

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ou should throw a garage sale, and if you want to increase business, throw a sem

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

inar. A seminar is a way for you to contact many people all at once. It will pul

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

l in an audience that is interested in what you have to say. When you put on a s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eminar you generally go to mailing lists and contacts through organizations, plu

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s past and present customers. The seminar will draw interest from the subject ma

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tter you are presenting. If you have a difficult time getting attendees, then pe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rhaps a look at the topic is essential. No one will attend a seminar that does n

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ot have some impact on their business.

The mailing lists you choose to promote

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the seminar is also important. I recently put on a seminar called "The Seven Dea

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

dly Sins of Selling". I was new to the area and was not sure what kind of draw I

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

would get. I had 5 weeks to get an audience. The first thing I did was to make

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sure I provided food in the way of a continental breakfast. Next I sent the invi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tation to the members of two Chambers of Commerce, my Rotary Club and other Rota

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rians with whom I was acquainted. I also asked people I knew if they had suggest

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ions for inviting people they knew; in total I invited 400 people and got 117 re

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

servations. The attendance at the event was 87. I was very pleased.

Through the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

seminar, I was able to launch my consulting business in the area of “Sales Proc

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ess Consulting”. The leads I obtained through feedback forms were all qualified

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

leads and when I called, they were all receptive to setting up a meeting with me

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Remember Murphy's Law: what can go wrong will, and at the worst possible moment. Well, we're going to try to gain some control over events, and the best way to gain control is to know what makes things tick ...

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