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Main Subject - Media Training Tips: Maximising Your Media Moment
Media training is a 'must do' professional development program for any serious leader or manager.
Media interview training provides you with the skills to effectively deal with the media.
Media relations training, with a specific focus on media presentation training for television can be ser
Media interview training provides you with the skills to effectively deal with the media.
Media relations training, with a specific focus on media presentation training for television can be ser
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
iously nerve wracking for first timers.
Here's why you should consider doing a media training course and some essential tips from our media skill training courses.
If you go to the archives of any commercial television station and pull out footage from a news bulletin from the 1960s and view
Here's why you should consider doing a media training course and some essential tips from our media skill training courses.
If you go to the archives of any commercial television station and pull out footage from a news bulletin from the 1960s and view
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
that footage with a stopwatch, you will find the average length of the quote (known as a sound bite or news grab) from the person being interviewed for the story is around 60 seconds.
If you watch commercial television tonight with your stopwatch at the ready, and measure each sound bite or n
If you watch commercial television tonight with your stopwatch at the ready, and measure each sound bite or n
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ws grab, the average length will be seven seconds.
This is why its being called McNuggett News! Its quick, slick, fast and tasty, but not very satisfying.
There are three reasons for this shortening of length.
1. Increased competition for our ever diminishing attention spans,
2. Increased
This is why its being called McNuggett News! Its quick, slick, fast and tasty, but not very satisfying.
There are three reasons for this shortening of length.
1. Increased competition for our ever diminishing attention spans,
2. Increased
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
choice, noise and clutter in our lives, and
3. The merging of information and entertainment dressed up as news.
So how do you get your message across about a complex, detailed issue through the media in seven seconds?
Well, you need to work out your key message and deliver it flawlessly as
3. The merging of information and entertainment dressed up as news.
So how do you get your message across about a complex, detailed issue through the media in seven seconds?
Well, you need to work out your key message and deliver it flawlessly as
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
media friendly quotable quote.
Remember, you have only one chance to get it right. The professional TV news crews I work with are constantly telling me about people who ring them after the interview and say "can you come back, I forgot to say this and that?"
Of course, the media are so time
Remember, you have only one chance to get it right. The professional TV news crews I work with are constantly telling me about people who ring them after the interview and say "can you come back, I forgot to say this and that?"
Of course, the media are so time
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
poor and deadline driven they never come back.
So you only have one opportunity to maximise your media moment.
How do you do this, especially for TV? Here are my Top 10 Tips:
1. Dress Well.
In the powerful visual medium of television you will be judged by your appearance. Clothing patterns
So you only have one opportunity to maximise your media moment.
How do you do this, especially for TV? Here are my Top 10 Tips:
1. Dress Well.
In the powerful visual medium of television you will be judged by your appearance. Clothing patterns
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
and colours will contribute to the impact of your on camera interview. Avoid clothes with lots of designs or patterns. A dark jacket (blue, black, charcoal or navy) with a white shirt/blouse always looks good on camera. Take your cue from what TV newsreaders are wearing. Heed my mother's advi
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
e: "it is better to pay the extra and buy one really good suit than have many of inferior quality."
2. Warm Up Your Voice.
Tiger Woods wouldn't go and play a championship round of golf without warming up. You, as a professional communicator and official spokesperson should never engage with
2. Warm Up Your Voice.
Tiger Woods wouldn't go and play a championship round of golf without warming up. You, as a professional communicator and official spokesperson should never engage with
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
he media without warming up your voice.
3. Speak With Increased Energy.
Speak at a higher volume, range, tone and pitch than you would normally. Imagine having a conversation with someone and speaking at a slightly more animated level than you would normally.
4. Anchor Your Feet and Slow De
3. Speak With Increased Energy.
Speak at a higher volume, range, tone and pitch than you would normally. Imagine having a conversation with someone and speaking at a slightly more animated level than you would normally.
4. Anchor Your Feet and Slow De
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
iberate Movements.
The more you move around the more your body language will distract from your message. Doing interviews standing, even radio interviews, will change your whole physiology and give your more energy and authority. Stand with your feet about shoulder width apart and firmly anch
The more you move around the more your body language will distract from your message. Doing interviews standing, even radio interviews, will change your whole physiology and give your more energy and authority. Stand with your feet about shoulder width apart and firmly anch
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ored to the ground. It is hard to sound credible standing on one foot.
At the book launch of Understanding Influence For Leaders At All Levels, I learnt from co-author Des Guilfoyle that slow, fluid and deliberate movements will give you more referent power, charisma and personal magnetism.
At the book launch of Understanding Influence For Leaders At All Levels, I learnt from co-author Des Guilfoyle that slow, fluid and deliberate movements will give you more referent power, charisma and personal magnetism.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
IP: Watch your interviews with the sound off to get a better idea of what your body language is doing in the interview.
5. Keep Calm.
Assertive, aggressive, even angry reporters will fire off questions at you quickly, like bullets spitting from a machinegun. Their speech patterns will be int
5. Keep Calm.
Assertive, aggressive, even angry reporters will fire off questions at you quickly, like bullets spitting from a machinegun. Their speech patterns will be int
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
nse and fast. Do not get drawn into mirroring and matching these patterns. In these situations, take a breath and speak more slowly than the interviewer.
6. Memorise Your Three Key Points.
You must be able to deliver these flawlessly without reading notes. Firstly, write them down. Writing t
6. Memorise Your Three Key Points.
You must be able to deliver these flawlessly without reading notes. Firstly, write them down. Writing t
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
hings down helps fix them in the mind and seeing them written down also helps. Then compose a visual picture of the actual words. Visually place them in the top left part of your brain. When remembering these points, look to the top left hand part of the brain and they will come to you instant
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
y like magic.
In technical terms, brain experts have shown the left-side of the prefrontal cortex (just behind the forehead) experiences increased blood flow as new information enters our episodic memory. In fact, the brain's thesaurus is dispersed in many separate parts of the left cerebral
In technical terms, brain experts have shown the left-side of the prefrontal cortex (just behind the forehead) experiences increased blood flow as new information enters our episodic memory. In fact, the brain's thesaurus is dispersed in many separate parts of the left cerebral
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
emisphere (Source: The Odd Brain by Dr Stephen Juan, Harper Collins, 1998).
7. Never Say No Comment.
Journalists will believe 'where there is smoke there is fire'. Say no comment, but back this up with a valid reason.
8. Drink Plenty Of Water.
Keep hydrated and avoid caffeine and milk prio
7. Never Say No Comment.
Journalists will believe 'where there is smoke there is fire'. Say no comment, but back this up with a valid reason.
8. Drink Plenty Of Water.
Keep hydrated and avoid caffeine and milk prio
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
r to an interview. Milk gums up your saliva glands leading to a dry mouth. This manifests itself in the common nervous habit of licking dry lips.
9. Get In The Moment.
Elite athletes talk about and practice getting in the zone to achieve peak performance. You need to do the same.
Try this:
9. Get In The Moment.
Elite athletes talk about and practice getting in the zone to achieve peak performance. You need to do the same.
Try this:
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
elax, close your eyes and take three deep breaths, focussing on clearing your mind. Then visualise a moment in the past where you felt very motivated and very confident. Capture this moment in your mind and anchor those feelings. Place this mental picture inside your right hand and clench maki
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
g a fist. Cover this fist with your left hand. Repeat this process until you can instantly put yourself into a state of peak performance.
10. Review, Evaluate and Improve.
After each media interview always review:
What worked well?
What could be improved?
What will I work on for next time
10. Review, Evaluate and Improve.
After each media interview always review:
What worked well?
What could be improved?
What will I work on for next time
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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