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Main Subject - Your Unique Point of View
I had a chance to go to one of those big positive thinking rallies recently. I am one of those positive personal growth people that really enjoy that kind of thing. Throughout the day, I heard presentation after presentation from some of
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
the best professional speakers in the business; General Tommy Franks, Mayor Rudy Guiliani, legendary Comedian Jerry Lewis and my hero, Zig Ziglar. They presented and spoke amazingly well. They were original.
A couple of the other speaker
A couple of the other speaker
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
s (I will not name them) also did a fair job, but what I could not get past was that I had heard some of the jokes they told and some of the illustrations they used – THAT DAY! I paid $80 to see some of the world’s best speakers and most
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
f what I saw was fantastic. I got my moneys worth. Heck, I would have paid the $80 just to see Zig. As a professional speaker myself, I observe, even take notes. I look for the "job well done" and the "well, I’m glad their job is done" in
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
my profession.
I want to encourage you to never be the person telling a joke that someone has already heard or someone else’s story. ALWAYS approach your subject from a fresh and original point of view. How do you arrange to be original
I want to encourage you to never be the person telling a joke that someone has already heard or someone else’s story. ALWAYS approach your subject from a fresh and original point of view. How do you arrange to be original
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
when you give talks on the exact same information another speaker does?
Bill Gove, one of public speaking’s true legends said that speaking is easy.
Make a point Tell a story
Make a point Tell a Story
Make a point Tell a story
Bill Gove, one of public speaking’s true legends said that speaking is easy.
Make a point Tell a story
Make a point Tell a Story
Make a point Tell a story
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
Get it? It’s simple.
The 1990 world champion of public speaking, David Brooks took what Gove said and added the unique to it. David said, make a point, and tell YOUR story.
Here is the good news; you don’t have to be an Olympic champi
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
on or have climbed Mount Everest to have good stories. In fact, having great stories of everyday life will make you more accessible to your audience and isn’t the goal of good communication to connect with your audience?
How do you colle
How do you colle
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
t these stories? David Brooks recommends that we create a story file or notebook. Pay attention to your own life and look for the stories. They are there; you just need to look for them. When you see a fun and humorous story, write it dow
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
n. When you see a poignant or reflective story write it down. If you catch yourself thinking about something in an unusual or interesting sort of way, write it down. Are you beginning to notice a pattern here?
Pay attention, write it dow
Pay attention, write it dow
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
and use it.
Use your story file or notebook as a resource when you are preparing for a presentation. I like to think about the points I want to make, and then go through the file to find stories that support the point.
For example, I w
Use your story file or notebook as a resource when you are preparing for a presentation. I like to think about the points I want to make, and then go through the file to find stories that support the point.
For example, I w
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
as enduring a booth at a trade show as a salesperson when a couple of my company’s current clients walked and immediately asked “why is your software so much more expensive than everyone elses? I looked at them and in a mere nanosecond re
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
flected on the pain I was in.
For the past two days I had stood in a trade show booth over 10 hours a day. My feet and even my legs were killing me. I answered my price sensitive clients with “do you like my shoes? They thought I was cra
For the past two days I had stood in a trade show booth over 10 hours a day. My feet and even my legs were killing me. I answered my price sensitive clients with “do you like my shoes? They thought I was cra
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
y. I said, “No really. Do you like my shoes?” I went on. “I think these shoes look good. They are classy looking and they shine up real well, but I want you to know that they are killing my feet.” My clients really didn’t know what to thi
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
nk now, but they were listening, so I continued.
“When I bought these shoes, I was shopping for a bargain. I wanted some good looking shoes for under $30.00. I got em’. What I have learned about these shoes as I have stood in them over t
“When I bought these shoes, I was shopping for a bargain. I wanted some good looking shoes for under $30.00. I got em’. What I have learned about these shoes as I have stood in them over t
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
e past 30 hours is that they are lousy, cheap shoes and that they are causing me an enormous amount of pain. If you had walked into this booth today and asked me if I wanted to buy a pair of the most comfortable shoes in the world, I woul
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
d not have asked you what they cost. I would have only asked if you took VISA.”
The two clients were still listening. “It’s true. Most of the other software vendors here offer a good looking package for a lot less money. My only question
The two clients were still listening. “It’s true. Most of the other software vendors here offer a good looking package for a lot less money. My only question
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
to you is, do you want to own the least expensive solution or the most reliable and accurate solution?
I then offered them a nifty little ball point pen with my company’s logo on it and wished them a good day. I should have spent some m
I then offered them a nifty little ball point pen with my company’s logo on it and wished them a good day. I should have spent some m
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
re time asking them questions about what they wanted and needed to have happen to know that they were using the best solution, but I just wanted to sit down.
When I want to give an example of value over price, I tell that story. It helps
When I want to give an example of value over price, I tell that story. It helps
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
. Most people have experienced a product that is too cheap to get the job done and this story helps us connect.
Here we go with the quick overview:
Pay attention to your life’s story’s. Write them down. Use them. Got it? Good. Thank yo
Here we go with the quick overview:
Pay attention to your life’s story’s. Write them down. Use them. Got it? Good. Thank yo
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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