Main Subject - Business

Webster’s Dictionary defines communication as “a giving or exchanging of information,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

signals, or messages by talk, gestures, writing, etc.” The primary goal of communica

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ion in a training setting is to transfer information to participants in such a way th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

at a maximum amount of the message is understood and retained.

It has been said that

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

communication is sincerity plus affability. Sincerity is the primary basis upon which

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the audience judges the integrity of the trainer. To quote Mr. Webster, sincerity me

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ns “without deceit, pretense, or hypocrisy; truthful and straight-forward.” However,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

your sincerity as a trainer and someone else’s belief in that sincerity may be two di

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ferent things. You may believe in your subject, and be genuinely interested in the co

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

mmunication of that subject to your audience. But if they do not perceive you to be s

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ncere, YOU ARE NOT SINCERE! Regardless of your own convictions, you may be projecting

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

quite a different image to your group. Most people feel they can accurately judge sin

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

cerity, although research indicates that people’s perceptions are often incorrect. Th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s, as a trainer, you must PROJECT sincerity.

Tips to project sincerity: 1. Be yourse

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lf -- the presentation you give should be a natural reflection of your personality, n

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

t an imitation of someone else’s. 2. Concentrate on ideas rather than words -- this k

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eeps you from words and expressions you would not normally use, and keeps the flow of

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your presentation natural. 3. Extemporize rather than memorize -- when speaking, use

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

an outline, possibly one on a flipchart or overhead transparency, rather than a writt

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n text. Practice by doing a few dry runs in front of a mirror or with a tape recorder

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/34967/mainsubjects-Communication-Qualities-That-Make-a-Difference.html">Communication: Qualities That Make a Difference</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/34967/mainsubjects-Communication-Qualities-That-Make-a-Difference.html]Communication: Qualities That Make a Difference[/url]

As millions of people across the country prepare to make enrollment decisions for their health care and retirement coverage, many are finding they have more benefit choices than ever before

As I was retrieving a message today from someone who called me, I had to play the message 5 times to finally understand the phone number he left for me to call him back. We have always heard the smallest things – the pebbles - in life are the most important. Well, this week's tip from me is the importance of the quality of your phone messages, which I call your voiceprint.

One of the greatest ways to get involved in a successful business is through networking. All of us can observe that many people are saying this fact. Nowadays, several networking businesses are flourishing like mushrooms. What is networking? How come it is very popular to its supporters and how can be the networkiing time be maximized.

Tags

Links

Main Subject - Communication: Qualities That Make a Difference

Related Articles: