Main Subject - Business

Eye contact is mandatory when giving a public presentation.

The goa

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

l of public speaking is to connect with your audience. Visit with y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

our audience. Have a conversation. When you are making eye contact

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

with one person, when you are having a conversation with one person

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

in the audience, the entire audience feels as if you speaking direct

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ly to them individually.

If you do not make eye contact with anyone

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

, your credibility and trust factor plummets to less than ZERO!

Hav

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

you ever had a conversation with a person who wouldn’t look at you?

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

They may have been staring at their shoes or looking over your sho

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ulder. How did you feel? Did you feel uneasy? Did you want to con

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

inue having a conversation with that person? Stand up straight and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

look em’ in the eye.

I know, looking all of those people directly i

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n the eye is intimidating for new speakers. One popular piece of ad

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

vice that has been offered is to make “eye” contact with a spot on t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e back of the wall because then you won’t have to actually look at a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nyone. WRONG! This will only make your audience wonder what is so

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

amazing on that spot on the back of the wall. If you do this you wi

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

l actually see people begin to look over their shoulder to see what

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

you are looking at.

If making eye contact is intimidating, get over

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

it. if you don’t make contact you will not connect With the people

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Being a successful entrepreneur takes tenacity, perseverance, and courage. There is a movie playing in the theaters right now that I believe exemplifies this spirit and should be watched by all inspiring entrepreneurs.

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