Main Subject - Business

What is stage presence? Can it be learned?

There are, undoubtedly, some ‘naturals’ in this field. The fine Welsh actor Richard Burton, for example,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

on his debut performance at 16, playing an extra scrubbing steps, was said to distract the audience from the Shakespearean play! Many actors commente

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d on Burton’s extraordinary stage presence, in particular his stillness – the audience were drawn to him even when he was apparently doing nothing.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

And herein lies a lesson. We never do ‘nothing’. Every moment of our lives is filled with interactions. Even lying asleep in bed, you adopt a positio

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n which reveals something about your inner state. Every moment, we transmit information about our motivations, concerns and anxieties.

So how do nat

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

urals like Richard Burton achieve such presence? How can we be drawn to a man saying nothing, not even moving? There are many ways of not moving. You

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

may be exhaustedly still, not moving because your energy is gone. Or, at the other extreme, you may be poised, ready to spring. We can sense these d

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ifferences because they matter. They matter for our survival. If you can’t tell when a predator is ready to pounce (and humans are the number one pre

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

dator), then you’re likely to be food quite soon.

There are other forms of stillness. Meditative stillness, for example, is characterised by a calm

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

mind, reflected in a relaxed body. Regular meditators can achieve remarkable presence, simply by virtue of the exceptional stillness which they ach

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

eve. We can’t help but be drawn to such people – their demeanour is both unusual and calming.

So back to our question : can we learn stage presence?

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

The answer, quite simply, is ‘yes’. Actors do it every day. So do businesspeople – indeed, anybody who has to give presentations or talks as part of

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

their regular routine. Some people acquire increased stage presence naturally, others work at it, and an unfortunate few have disastrous public appe

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

arances which undermine their confidence, leaving them with less presence than before.

It should be clear from what I have written that stage presen

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ce resides in the unconscious mind. It is intimately bound up with status, with the signals which we transmit and with the integration of mind and bo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

dy. When we gain experience on stage, or in business presentations, we are slowly reprogramming our inner minds, gradually developing different statu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s signals. It is these altered signs of our mental state which the audience picks up on, and which we interpret as ‘stage presence’.

So there are tw

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o ways in which you can enhance your stage presence. The first is with practice – lots of practice, preferably with time for constructive reflection

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

afterwards. The second way is to access your unconscious mind and begin to change some of your status signals from the inside. This process is achiev

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ed through hypnosis, and it can have remarkable effects.

For further information concerning stage presence, please visit the Confidence Club website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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