Main Subject - Business

MORE and more corporations in Malaysia have awoken to the necessity of training and developing their people these days. Hence, many local speakers have emerged in recent years just as many foreign ones

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

have already been flocking to Malaysia as far back as two decades ago. With so many speakers available in the market, the success of your event lies in selecting the right speaker who would make a b

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ig difference in your conference or seminar.

Here are some tips.

First, discard the “white is superior” mindset. Although there are some really good foreign speakers from the West, there are also man

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

who are unable to deliver. To select a speaker to grace your conference or engage one to run an in-house seminar primarily on the basis of skin color alone could end in disappointment.

Selection of a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

speaker should be based on the desired content appropriate to your conference theme or meeting your training needs, and the competence of the speaker to deliver. If you care to look around our own bac

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

kyard – Malaysia – you may find some local speakers who are really good in their respective specialization.

The next thing to consider is: Can you afford the really good ones?

There are many people r

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

presenting cash-rich corporations and yet could become quite niggardly when it comes to paying for good speakers.

Just as luxury cars and branded time pieces don’t come cheap, don’t expect the top spe

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

akers to work for peanuts. And don’t try the “while we won’t pay you much but think of the exposure we can give you if you were to speak in our conference” approach. The really top speakers would just

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

walk away even if they are too polite to laugh in your face.

On average, you should expect to fork out anything between USD5,000 to USD15,000 for any of the internationally-acclaimed speakers, even fo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

just an hour’s presentation as in a conference. Although some people had made some noises when I gave them the same quotation for an hour’s presentation just as I had quoted for a day’s work, they had

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

overlooked that whether a professional speaker spoke for an hour or a day, that very day could no longer be offered to another client. This is especially so when some traveling is involved. For an exa

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

mple, to speak in another city, say Beijing, a day before the event and a day after the event would be spent in traveling.

In Malaysia, good local speakers are available for RM7,000 to RM10,000 for up

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

to a day’s presentation although for RM3,000 to RM6,000, you may still be able to get some who are relatively quite good albeit they may not be in the “internationally-acclaimed” league.

Speaking of “

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

internationally-acclaimed” speakers, don’t be fooled by those who claimed to be “internationally-acclaimed” speakers from having spoken abroad. Find out who they have spoken for. If they spoke for mult

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

inationals that are household names like Cisco Systems, Citibank, GE, Hewlett-Packard, Sun Microsystems, etc., then you could take their word for it. Just be aware that there are many event organizers

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ho pay peanuts to local speakers to speak at overseas events, and such speakers would subsequently pose themselves off as “internationally-acclaimed” ones.

As I have mentioned, getting a good speaker

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

makes a big difference. An inexperienced or incompetent one would either send the delegates to sleep or fail to get the key learning points across.

Last but not least, you ought to keep up with the ti

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

mes. Make use of the Internet in your search for the right speaker. There are many websites, e.g. www.eventclicks.com, www.cityspeakersinternational.co.uk, www.malaysiahronline.com, etc., where you can

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

browse through a panel of speakers and peruse their resumes.

And just as you are in keeping with the times, make sure your selected speaker is also technically-inclined. As a self-respecting speaker w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ill ask for an LCD projector since he or she will bring along a personal computer loaded with presentations on PowerPoint, you should discard the one who still uses transparencies on overhead projector

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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