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Main Subject - Watch Out For Power Thieves
"I’m not an expert on this topic, but . . .”
“This isn’t exactly an exciting topic, but . . .”
“I ho
“This isn’t exactly an exciting topic, but . . .”
“I ho
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
pe you’ll find this interesting.”
“Had I more time to prepare . . .”
These expressions all have the
“Had I more time to prepare . . .”
These expressions all have the
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
same thing in common. They cause your audience to wonder why you – and especially they – are there. Ea
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ch statement communicates the same message: “This isn’t going to be a very good use of your time – get
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
a seat close to the door.” They are unnecessary and harmful statements. They are “power thieves” that
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
sap the energy from your ideas. The three greatest thieves are apologies, feeble phrases, and weak wo
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
rds. Attack them on every front.
Run from weak words and feeble phrases. People may forget what they
Run from weak words and feeble phrases. People may forget what they
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
hear, but they will remember what they see. That’s why someone once said, “The most effective orator i
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
s someone who can make people see with their ears.” The well-chosen word has the ability to create a v
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ivid, and unforgettable, mental image.
One way to make sure your listeners “see” your words is to avo
One way to make sure your listeners “see” your words is to avo
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
d euphemisms – words that make concepts more politically correct, but are vague and less picturesque.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
(In other words, don’t perspire when you should sweat.) These days, people no longer die, they pass aw
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ay, terminate or expire. If you want to work out, you don’t go to a smelly gymnasium, you join a spa o
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
r fitness center. We used to fire people, now we downsize, right-size, restructure or re-engineer.
He
He
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
re is a final point to make: Can you visualize an undertaker? What color suit is he wearing? Can you v
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
isualize a “bereavement counselor?” Of course not. You can’t even see the person, let alone the clothe
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
s. And that’s the problem with euphemisms – sometimes termed “business bureaucratese” – they suck the
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
juices out of your words.
Well-chosen words give your speech the power to captivate, mesmerize, and r
Well-chosen words give your speech the power to captivate, mesmerize, and r
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ivet your audience. You’ll command attention when you sound convincing, authoritative, and credible.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
Excerpted from the Sandler training program Presenting Yourself with Impact ©1997. All rights reserved
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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