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Main Subject - Top Ten Tips For Better Business Presentations To Asian Audiences
Audiences around the world are all different. Cultural, social and religious differences impact on how people learn, take in information and interact with presenters.
After deliver
After deliver
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ing three presentations to managers and franchisees from the largest fast food company in the Philippines, these are my thoughts on how to make an impact.
This is the result of ext
This is the result of ext
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ensive feedback and practical knowledge of what works and what doesn't after delivering business presentations throughout Asia.
Here are 10 Tips on Delivering Better Business Prese
Here are 10 Tips on Delivering Better Business Prese
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ntations to Asian Audiences.
1. Do Your Research.
Find out as much as you can about the country and organisation you are working with. Read guide books, travel magazines, search t
1. Do Your Research.
Find out as much as you can about the country and organisation you are working with. Read guide books, travel magazines, search t
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
e Internet and use the local media to gain as much knowledge as you can about the cultural background and history of the people you are working with.
2. Use local language and key
2. Use local language and key
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
phrases as an icebreaker, welcome address or to highlight important points.
Modify the content of your presentation to account for local differences. For example, in my work in the
Modify the content of your presentation to account for local differences. For example, in my work in the
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
Philippines I used a range of local 'Tagalog' (one of the two official languages) words in both my welcome and presentation to make points and this was very effective. Former US Pr
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
sident JFK used "Ich bin ein Berliner" to great effect in Germany during one of his speeches.
3. Use local examples.
Nothing goes down better when trying to explain a new concept
3. Use local examples.
Nothing goes down better when trying to explain a new concept
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
than using a local example. This will make your presentation more relevant. Be sure to research your examples so they are relevant and understand the cultural context of your exampl
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
es.
4. Get to know the audience.
It is most likely you will be a foreigner and many in the audience may not know you very well at all. Meet as many people personally before the pr
4. Get to know the audience.
It is most likely you will be a foreigner and many in the audience may not know you very well at all. Meet as many people personally before the pr
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
sentation as possible. When presenting, let the audience warm up to you before throwing questions at them. I've noticed light-hearted bantering with the audience at the beginning of
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
a presentation
works well.
5. Speak slowly and clearly.
For many Asians, English is not their first language. Speak with less of an accent and present more slowly than you would
5. Speak slowly and clearly.
For many Asians, English is not their first language. Speak with less of an accent and present more slowly than you would
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
with an Australian audience. Remember it is more important for each person to hear you accurately then it is to put more information in your speech, use your time effectively.
6.
6.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Use of Visual Aids.
Again, because of language barriers back-up your verbal message with clear and easy to understand visual aids.
7. Use Humour.
This tried and true method works
Again, because of language barriers back-up your verbal message with clear and easy to understand visual aids.
7. Use Humour.
This tried and true method works
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
across cultural boundaries. Use universal humour and avoid material that is country specific and not relevant. Never ever use inappropriate humour in any situation.
8. Physically i
8. Physically i
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
nvolve the audience.
Most audiences, no matter what cultural background, tend to switch off after 20 minutes of information from the presenter. Use a physical activity or interacti
Most audiences, no matter what cultural background, tend to switch off after 20 minutes of information from the presenter. Use a physical activity or interacti
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
on to keep the audience awake and alert. One word of warning though, don't try this at the beginning when they haven't got to know you.
9. Cut out some content.
You will be speaki
9. Cut out some content.
You will be speaki
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
g more slowly and spending time getting to know the audience and interacting with them. This will take time and you will need to cut out some content. Otherwise the presentation wil
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
l be rushed. I find with most presenters put too much content in their presentations.
10. Evaluate, review and continually improve.
I never stop learning. Every time I speak in fr
10. Evaluate, review and continually improve.
I never stop learning. Every time I speak in fr
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ont of an audience, I always learn something new. Presenting to audiences outside of your comfort zone is always a challenge. Be prepared to learn, improve and be a better presenter
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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