Main Subject - Business

Effective Presentations

All over the world thousands of business presentations are being given every minute of the day. Up and down the country, in off

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ices, conference rooms and hotels, companies spend vast sums of money hiring rooms and projection equipment, employing staff, paying their expenses. The delega

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tes spend their time and money attending these events. But how many of these presentations are effective? How many deliver the desired result? How many change

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the way people think?

While it is an absolute truth that you can’t influence all of the people all of the time, the sad fact is, that for many presentations,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the result is a complete waste of time or even worse they have a negative affect on the delegates.

So how do you give an Effective Presentation? What makes th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e difference between an average presentation and an Effective Presentation?

The Main Components

There are five main components of a presentation:

• T

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

he Objective

• The Speaker

• The Room

• The Audience

• The Material

Think OSRAM, to help you to remember each of these components and consider each in tur

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n to maximise the effectiveness of your presentation.

The Objective

What do you want the audience to do as a result of your presentation? This should

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

be quantifiable and measurable. Remember to use a call to action at the end of you presentation to reinforce your objective.

The Speaker

Like it or no

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t, you will be judged on your performance. So overcome any fear/nervousness or turn it to your advantage by using the energy generated by the adrenaline to add

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

more power to your presentation.

The Room

Ensure you make the most of the physical environment. Keep it tidy and make sure everyone can see you and th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e screen (assuming you are using one) and can hear you clearly. Make sure that you know how to operate any equipment. Don't forget to turn off your mobile and

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the screensaver on your laptop.

The Audience

Probably the most important part of any presentation. Without them you would be talking to yourself. You

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

should know as much about them as possible: Who are they, how many of them are expected, what are they interested in, what do they want to hear, what is in it

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

for them?

The Message

It is surprising how fast the time goes when you get up and start talking. In a 30 to 45 minute presentation you will only have

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the time to convey between three and five main points. So keep it simple! If you can't state your central message in one or two sentences, you probably haven't

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

narrowed your topic enough, or clarified your thoughts enough.

1. Decide on three to five key points.

2. Develop supporting evidence for each key point. Inc

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lude statistics, stories and examples.

3. Develop a strong introduction and powerful conclusion.

4. Use visual aids to help communicate your message.

5. Per

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

form the presentation with enthusiasm, variety and passion.

OSRAM (Objective – Speaker – Room – Audience – Message)

Put them together correctly and yo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u will turn on a light in people heads. Brighten up their lives. Get your audience to see and understand things, about which they were previously in the dark

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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