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Main Subject - Using The Imagination To Create A Great Presentation!
Alistair clearly knew his subject – but what was frightening him was the thought of the major presentation that he was going to be maki
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ng in a month’s time.
Sheepishly, he acknowledged that he had managed to avoid making presentations in the past – choosing instead to
Sheepishly, he acknowledged that he had managed to avoid making presentations in the past – choosing instead to
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
delegate the task to his assistant manager.
But on this occasion, his assistant was working on a two month contract abroad – leaving A
But on this occasion, his assistant was working on a two month contract abroad – leaving A
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
listair with little choice but to get to grips with his fear of standing up in front of two hundred people for an hour.
Firstly, I ask
Firstly, I ask
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ed Alistair to describe the emotions he was feeling regarding the prospect of making the presentation. Not surprisingly, he said that
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
he felt overwhelming fear – particularly at the thought of making a fool of himself.
I spoke briefly with Alistair about the sub-consc
I spoke briefly with Alistair about the sub-consc
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ious mind – and pointed out that its role as a “slave” meant that it would tend to deliver whatever Alistair spent his time thinking ab
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
out.
By focusing on fear and the thought of making a fool of himself, Alistair was actually asking his sub-conscious mind to make this
By focusing on fear and the thought of making a fool of himself, Alistair was actually asking his sub-conscious mind to make this
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
a reality for him. I cited the example of a client of mine who insisted that every Christmas he would come down with a cold.
Alistai
Alistai
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
r’s eyes lit up with dawning comprehension when I pointed out that my client actually had no need for a cold each Christmas, but that b
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
cause he believed he would have one, he was effectively programming his mind to produce a cold for him.
What Alistair needed was more
What Alistair needed was more
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
than just positive thinking. I asked him to describe how he physically knew that he was experiencing fear. He explained that he felt
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
his throat constricting and his stomach had “butterflies”.
I enquired whether he enjoyed roller coaster rides at fun fairs – and Alist
I enquired whether he enjoyed roller coaster rides at fun fairs – and Alist
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
air vigorously nodded and smiled. He acknowledged that before a ride he felt a great sense of anticipation and excitement.
“And how d
“And how d
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
o you physically experience anticipation and excitement?” I asked. Again, Alistair replied that he experienced both emotions physically
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
as throat constriction and butterflies in his stomach.
It wasn’t hard for Alistair to make the connection between the physical sensat
It wasn’t hard for Alistair to make the connection between the physical sensat
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ions that he was experiencing and the labels that he was giving them. After employing a few Neuro Linguistic Programming techniques wi
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
th him, Alistair was soon able to envisage his forthcoming presentation with a sense of anticipation and excitement.
Finally, I asked
Finally, I asked
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
him to spend ten minutes each morning and evening focusing on his giving a brilliant presentation – and to imagine the elation he would
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
experience when everyone started clapping at the end of the event, perhaps even giving him a standing ovation!
© Olivia Stefanino 200
© Olivia Stefanino 200
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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