as a postcard asking them to come by your booth for a prize or gift? Are you in a good location? If not, what will you do about it?
3.
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
"http://www.exhibitwarehouse.com">Trade Show Display
Have you checked it recently? Does it say things that are no longer true or correct? Is the hard
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
are intact and functional? Does it fit in the space you reserved (last you had a 10x10, this year you have a 20x20). Was your booth designed as an integrated
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
omponent of your marketing strategy or a piece-meal production with various photos and logos? How will your booth compare to others at your trade show? Not to
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
keep up with the Jones', but you also do not want to stand out for having the least appealing booth either.
4. Accessories
Do you have the proper access
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ries? Shelving, Lighting (that works), Podiums (with your correct phone, logo, and web address), Literature Stands, Seating, Conference Room, Overhead Fabric
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ignage, Banner Stands, Fabric Displays, Lightboxes, Plasma/LCD Displays and Mounts, and Counters.
5. Literature and Giveaways
Do you have current litera
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ure in the proper quantity for your show? Do you have business cards as described before? Is your literature in alignment with your trade show display? Is you
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
literature in alignment with the audience that will attend your show?
6. Events
Are you going to a very large trade show where a seperate event for you
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
top clients and prospects will help people remember you? Will your top account executives or customer service staff be at the event? How will you reinforce y
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
ur brand or message at the event so that it is memorable?
7. During the Trade Show I
When and how many people will staff your booth? Is everyone on the
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ame page with regard to what to say about your company and its products? While your booth is being staffed are the employees out in the show meeting with pros
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ects, clients, and vendors or strategic partners?
8. During the Trade Show II
While in the booth do your people know the basics, do not sit, do not eat,
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
go out and meet people in the isle, do not stay behind a table or counter, smile smile smile, use breath mints, speak to people directly [do not act as though
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
you are looking for the next hot prospect], and be honest.
9. During the Trade Show III
If it is clear you are speaking with someone who is a great pros
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ect, suggest that you meet later for a drink or dinner, go to the cafe area of the show and sit and talk as long as your booth is covered, do not try to have
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
one hour conversation in your booth.
10. After the Trade Show
Follow up with prospects and customers, send everyone who visited your booth a note, post
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
ard, or email thanking them for attending. Set meetings with your best prospects. Have a post-show meeting to discuss how you can exhibit better in the future
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
