Main Subject - Business

1. Be different. Memorable speakers do not attempt to be one of the crowd. Memorable speakers set themselves apart – they stand out. They stand out with something they do or

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

say, the way they present themselves or their material. One technique I use in my speeches is magic. A simple magic trick can easily drive home a point you want your audienc

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

to remember. Memorable speakers do not just stand in front of the audience and talk.

2. Remain positive. Regardless of the topic, memorable speakers remain positive. Memor

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

able speakers consistently try to communicate a message of what TO do rather than what NOT to do. To be a memorable speaker spend more time in your speech giving your audience

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tips and techniques to help them get out of their rut or fix their problem rather than spend a lot of time telling them how they got into the situation. You can use the downsi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e as a tool or a speaking point but focus the majority of your attention on the upside.

3. Be confident. As an experienced speaker I can tell you that it does take confidence

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to just make my to the podium, stage or microphone and start speaking. I have seen far too many less than memorable speakers slowly make their way to the stage and begin spea

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ing like a shy little school child. Be confident in your speaking abilities. The best way to build that confidence is to practice, practice, and practice. Follow the practic

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e process I laid out in my article The practice process (get a copy mailto:speakingarticle_16@sendfree.com or view online http://www.successatlas.com/Articles) Finally, give s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eeches, long or short, at every opportunity, nothing beats experience to boost your confidence.

4. Use humor. Memorable speakers know how to tickle the funny bone of their au

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ience, and they are not afraid to do so. More importantly then know not just how but when and where to use (or not to use) that humor. I have a number to humor tips in my art

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

icles “Speaking with Humor” and “Boom! Goes the joke bomb!” (get a copy mailto:speakingarticle_6@sendfree.com, mailto:speakingarticle_17@sendfree.com or view them online http:/

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

www.successatlas.com/Articles)

5. Call to action. Memorable speakers always give their audience a call to action. Now matter what the topic of the speech, a memorable speake

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r will give their audience the know-how then call them to action against that knowledge. Challenge your audience to go out and improve their business, life, and health with th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

material you share every time you close your speech.

6. Engage the audience. The average person’s mind will be able to process far more bits of information that you can utte

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

even on your faster day. Therefore, if you do not engage the audience through questions, activities, or thought provoking stories and examples, you will loose them. Do not l

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

et your audience think about anything else except the material you are trying to impart upon them. Get them to participate in your material. Talk with them rather than just t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lk to them.

7. Be yourself! Do not try and imitate those great speakers you watch. Watch them for tips and techniques. Watch them to see what works and what does not work.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

However, when you develop your own material, make it your own. When you get on stage, present your own material in your own way. With YOUR style. Your audience came to see

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ou, not Zig, or Brian or Anthony or someone else; they want to hear YOU. Be yourself and you will be far more memorable a speaker.

Think Successfully & Take Action!
Trac

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The Entrepreneur is somewhere in the middle between a specialist and a generalist.

Are you working on a low budget for your conference, but still want to hand out conference gifts that make an impact? Conference gifts don't need to be expensive to be memorable.

The invention of the Internet has changed the way in which we conduct business. We don't always have to meet face to face or attend meetings or have lunch. We don’t even have to have the phone conversations that we had ten to fifteen years ago. Questions can be answered over email. Answers can be found by looking up a company's web site. Our dealings are different these days. However, whether you communicate solely online or just part of the time, your image is still being promoted. Attention needs to be focused on the way that your email and web site represent you and your company.

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