Main Subject - Business

Let’s make business reporting simple again. In the age of information, many of us are experiencing information overload. There is such a thing as gathering and presenting too

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

much data, and the business world struggles to present information in a rich, powerful, and stimulating manner without crossing the information overload threshold. Remember

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hen you were young and just conquering the skill of reading. Sure reading was fun, and our minds processed a lot of information from the words that we read, but didn’t the il

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ustrations in the books have a more lasting affect? The old saying reminds us a picture is worth a thousands words. We can use words to describe a situation, but a picture re

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lly encapsulates the ideas we are trying to get across.

We can apply this lesson to the business world. When presenting information to a conference room full of business pro

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

fessionals we are eager to first obtain, and then retain their attention. This can be achieved through pictures. Now, I am not suggesting that you take your doodling and add

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

it to your presentation, but what I am suggesting is that you make better use of custom charts such as bar graphs and bar charts in your presentation.

Bar charts and bar grap

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s can offer a simple, but meaningful representation of the information you are trying to relay to your audience. Bar graphs can leave a more lasting impression in the minds o

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

your audience members than a slide offering a comparison of quantified data. For instance, when you see a bar chart, what jumps out at you first? For most people the tallest

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

bar is the bar that is noticed first. You might also notice the shortest bar rather quickly as it stands out as well. In all likelihood, as a presenter you are hoping the e

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

es of your audience members will gravitate to the extreme ends of the spectrum, either the tall bar or the short bar on the bar chart. Now that you have captured the audiences

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

attention and directed it towards the information you wanted to discuss, you are free to continue with your presentation.

Or perhaps you want to use your bar graphs in anoth

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r manner. Rather than emphasize really high sales or really low variable costs, you wish to show an increasing sales trend. In this scenario, your bar chart would represent

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

your monthly sales across a certain time period. Upon presenting the bar chart, it would be clear to the audience that sales had increased substantially each month from Janua

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

y to August. Again, by using bar graphs you have painlessly grabbed the attention of the audience, directed it toward the topic you wanted to discuss and now you can make the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

points that are important to you.

When using bar graphs in your presentation, be sure to keep a few things in mind. Label the bar chart clearly so the audience doesn’t spend

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

all its time trying to figure out what the bars represent. Make your bar charts vibrant – use strong colors to make bars of interest standout and soft subdued colors to make

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the other bars less conspicuous. Keep the information represented by the bar graphs as relevant as possible. Just because you have a beautiful bar chart doesn’t mean it shou

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d be used in your presentation. If you have created bar charts that will enhance your presentation then incorporate them into the presentation, otherwise leave them alone. Mo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t importantly, be creative with your visualizations and have fun. Your audience will enjoy your presentation more and come away having learned everything you hoped they would

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you were thinking of offering your employees special rewards as incentives for having good attendance records, then you must read on. In fact, employers that offer attendance bonuses may find themselves falling foul of the law.

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If you're lucky, there’ll be a steady stream of people walking by your booth at your next trade show. But will they stop to take a look at your booth? You might have killer sales literature, a great product, and well-trained salespeople-but your trade show graphics can still make or break your booth’s popularity at a trade show. When that stream of people is walking by, they'll glance your way and make a split-second, almost unconscious decision-to stop and learn more, or to move on. Your exhibition stand's design can make a huge impact on which way people decide to go. Here are a few things you can do to design your next exhibition stand for maximum impact.

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