Main Subject - Business

Recently on the “Apprentice” Television Show with Donald Trump we saw someone

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

get fired for a lousy presentation. She actually pronounced the companies name

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

wrong? Of course those executives from that company hearing this literally cr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

inged, yes on TV. She of course tried to blame the others as usual “Blame Game

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

” politics in the boardroom with Donald Trump, yet for some reason it appears

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

o be a lesson there. No matter what the presentation is paramount and like Zig

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Ziglar says; “Nothing Happens Until Someone Sells Something.” Yet we all know

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

that giving a presentation is not easy, you must be an absolute perfectionist

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and know your product or service better than any other and have done some com

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

prehensive research on the company you are presenting too. This is a good thin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

as it weeds out the weak, ill prepared and those who are weak in performance

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

and rewards those who are at the top of their game, which is the person who sh

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ould get the job anyway, right?

Well, what if giving a presentation were easy

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

? What if anyone could pull it off perfect every time? What if it took little

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

if any preparation to do? What if getting in front of hardliners, detractors a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d pessimists were easy? Would be all be better served or would it make us weak

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

er? What if a half-ass presentation were acceptable and we lowered our standar

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ds and allowed poor presentations with being critical? Would anyone be better

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

served or should we leave things the way they are and make people perform and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

let the best person win? Think on it next time you have to give a presentation

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you want to make money with your artistic talent, you need to avoid the mistakes of the starving artists. This article is for artists that want to know why they are not making money from their talent.

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